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Jul 13, 2022 · Here's how A24 broke into the mainstream and how its recent movies, like X and Midsommar, changed Hollywood's view of indie cinema.
- Charlotte Christie
- All hail the anti-moguls. From Louis B. Mayer to Harvey Weinsten in the '90s, Hollywood has historically produced movie-studio moguls as big and notorious as the stars on the screen.
- Eclectic style, consistent sensibility. While certain film companies — say, Troma or Studio Ghibli — have built cult fan bases around a specific genre or aesthetic, A24's offerings are all over the map: creepy horror films, surreal sci-fi, gonzo comedies, low-key dramas.
- Memes and merch: this is how they win. As Jones notes, founding a film company that puts complete creative control into the hands of its directors can be very risky from a financial standpoint.
- There truly is no such thing as bad publicity. With its three-hour runtime and chaotic, hallucinator structure, Ari Aster's Beau Is Afraid is not a logical candidate to follow Everything Everywhere All at Once to the Oscar podium.
May 5, 2021 · While the major studios doubled down on budgets and crews, A24 diligently found and nurtured films that the team believed in and the stories they wanted to tell. This holistic approach paid off when Jenkins's Moonlight, a surprise contender at the Academy Awards, went on to win Best Picture.
Jun 18, 2020 · The movie itself was a major success — making more than six times its $5 million budget at the box office — but in many ways, it was A24’s social media team that came out on top.
- 2 min
- Dillon Thompson
Sep 2, 2022 · Over the past decade, beloved independent film company A24 has carved out a unique and distinct niche. To celebrate its success, David Michael Brown highlights ten of the indie giant’s best films.
Apr 16, 2024 · Earlier this month, indie studio A24 released a provocative promotional image for its latest film, “Civil War” — depicting a map of a dystopian America divided into surprising alliances between...
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Jul 29, 2021 · As well as state-of-the-nation indies such as Zola, A24 has released a succession of awards-friendly dramas: Oscar-winner Moonlight, Lady Bird, Minari, Room, Eighth Grade, Uncut Gems.
