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Feb 16, 2021 · Top 10 key findings. 1. Hyper-local, ultra-connected – a cautious move back to hyper-localised small, intimate, face-to-face events in the second half of 2021 will bring together the best of the virtual and ‘real’ world to maximise budget and reach, while minimising risk. 2.
Apr 30, 2023 · This paper explores the intricate relationship between event management and public relations, analyzing its implications and examining the emerging paradigms in this dynamic field.
- Media relations shifted to include more virtual interviews. A huge part of media relations is coordinating interviews between clients and reporters, from prepping the client to traveling to a physical location for interviews or meetings.
- Virtual events offered new options—and challenges. From influencer gatherings to press conferences or conventions, holding events is a common way to bring people together to foster community and raise brand awareness.
- Communication has become more asynchronous. Before COVID-19, communication was often synchronous – conversations happened in real time, and people were expected to always be “on.”
- Social media has played a pivotal role in keeping people connected. According to Business Insider, between 46 percent and 51 percent of U.S. adults are using social media more since the pandemic began.
Aug 12, 2020 · 1. The media landscape is forever changed. As with many industries today, media companies are constricting, which means less opportunity for earned coverage — and an increased need for...
Apr 30, 2023 · The paper delves into the fundamental connection between event management and public relations. It highlights how events are a powerful tool for organizations to enhance their brand image, engage with key stakeholders, and achieve strategic communication objectives.
Sep 14, 2021 · In 2020, the U.S. box office dropped 80%, and live events lost $30 billion worldwide. Whole sectors of media and entertainment have been scarred by canceled shows, empty theaters and...
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What is the relationship between public relations and event management?
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Jan 9, 2022 · It highlights the transformative nature of the pandemic through reconsiderations of the purpose of public sector involvement in events and, from a policy perspective, how relatively smaller-scale, more agile and lower-risk arts events and performances can figure in local recovery.
