Search results
Nov 25, 2022 · The lack of reliable internet service in the Philippines will keep short messaging services relevant to local consumers despite the rising popularity of free text apps like Viber.
Jul 24, 2023 · A mobile phone user in the Philippines sends approximately 600 text messages per month (BBC) You can attribute this statistic to several factors, such as the affordability and widespread availability of SMS packages, the prevalence of feature phones, and cultural preferences for text-based communication. To capitalize on this trend, you can ...
Nov 25, 2022 · In an interview with The STAR, Infobip Philippines country manager Charist Montenegro said the telco industry has nothing to worry about the longevity of SMS as a messaging platform. Montenegro said SMS would stay on for long even though Filipinos, particularly the youth, are starting to shift to instant messaging apps to communicate with family and friends.
- SMS Still Captures Hearts Today
- 5 Reasons Why SMS Helps Improve App Adoption
- How to Boost Mobile App Adoption with The Help of Texting
Despite the growing popularity of mobile phones, social media apps, and messaging software in the country, mobile text messages still occupy a special place in the hearts of the Filipino people. Withover 149 million mobile subscriptionsin the country, sending SMS to your Filipino audience could be the key to increasing your business’ mobile app ado...
High open and read rates
90% of SMS text messages are read within the three first minutes— that’s a stark difference from the 20% open rate of email marketing, which shows the leading impact of SMS. Unlike emails, an incoming text message goes directly through the messages app. You can rest easy knowing that your Pinoy audience will immediately see your message.
Direct, immediate, and reliable
An SMS text message ensures that your users stay posted on anything important even without a stable internet connection. If mobile apps rely too much on online messaging alone, there’s no guarantee that their users will receive or see their messages immediately. But through the help of SMS, users of the mobile applications stay updated and informed even in settings with poor internet connectivity, so long as there is mobile coverage available.
Reaches a wider demographic
Filipinos are already used to texting, making it much easier to reach a wider audience, regardless of how tech-savvy they are. Most users can easily buy a SIM card in their local store to make phone calls or send SMS text messages to another mobile number. Text messages can help marketers expand the mobile app’s reach to a wider demographic without having to worry much about user experience. You can use SMS to build your application’s reputation as a user-friendly platform, even for those who...
Spread the word
Awareness is a crucial element in boosting a campaign's ROIs. If the Pinoy community remains unaware of the existence of your application, it’ll be difficult to convince them to download it in the first place. Use SMS to highlight the value that your mobile software offers. You can talk about the problems that your app aims to solve or you can offer them app-inclusive promotions or discounts. Because Filipinos aren’t always necessarily connected to the internet, text messages offer a powerful...
Ensure an easy onboarding experience
Astudy on the acceptance and use of technologyrevealed that effort expectancy greatly affects user behaviour. This means that the harder it is for a person to use a mobile application determines whether they’ll continue to use the said system in the future. You can make the process of downloading your new app easier by providing a link to it in your text messages! By doing so, your users no longer have to go through other platforms like App Store or Google Store to look for your software. Add...
Share guides and send invitations for demos
In addition to improving effort expectancy, businesses can also utilise text messages to share how-to guides or invite users for a short demo. For example, if your support team has developed short guides or a set of troubleshooting tips for the software, they can promote this via SMS. Should users find themselves having difficulty understanding the guide you’ve provided, you can also invite them for a short demo of the mobile application. You can include an SMS code that they can use if they...
Feb 21, 2024 · The population of The Philippines stood at 118.2 millionin January 2024. Data shows that the Philippines’ population increasedby 1.8 million(+1.5 percent) between early 2023 and the start of 2024. 49.2 percentof the Philippines’ population is female, while 50.8 percentof the population is male.
Mar 21, 2023 · In conclusion, the obsession with texting in the Philippines can be attributed to a combination of factors, including affordability, convenience, cultural values, and creativity. Texting has become an important part of Filipino society, with its influence extending beyond personal communication to include social and political aspects ...
People also ask
Why is text messaging so popular in the Philippines?
How has text messaging influenced Filipino culture?
Why are Filipinos obsessed with texting?
Why do people send SMS messages in the Philippines?
How many text messages do Filipinos send a day?
Will SMS still be used in the Philippines?
In 2005, Filipinos sent on average 250 million text messages a day - 33 million subscribers. In 2006, Filipinos sent 350 to 400 million texts messages a day - 35 millions users. In 2007, Filipinos sent a staggering 1.39 billion text messages – roughly 50 million users. In 2009, the trend continues but there are now about 73 million subscribers.
