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Different placements allow different video lengths, although shorter videos are usually more engaging on mobile. For full video design specifications, see the Meta Ads Guide. You can use different video edits for different placements using asset customization for placements.
- Video Length Specifications Across Placements
When you create Facebook, Instagram and Meta Audience...
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- Asset Customization for Placements
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- Video Length Specifications Across Placements
- How Long Should Your Videos be?
- How Long Should Facebook Videos be?
- How Long Should YouTube Videos be?
- How Long Should Twitter Videos be?
In this article, we’ll take a look at the optimal length for videos on a variety of platforms, including Facebook, Instagram, Twitter, and YouTube. Before we dive into the individual platforms, here’s our general rule of thumb for video length: Your video should be just as long as it needs to be in order to get your information across—and not a sec...
Now that we’ve answered the question of video length more generally, let’s dive into video length by platform. We’ll start with Facebook. How long can Facebook videos be? Facebook videos can be up to 240 minutes long. But how long shouldthey be? It depends on a few factors. We’ll break it down for organic Facebook videos and Facebook video ads.
YouTube audiences differ from audiences on Twitter, Facebook, and Instagram because they’re there because they specifically want to watch videos. They’re searching for video content and, as a result, are prepared to watch longer videos than they are when they’re scrolling through the feed on other social platforms. It’s also important to note that ...
On Twitter, your videos can be as long as 2 minutes and 20 seconds—matching the number of characters that a tweet can be. But Twitter users are accustomed to short updates so we recommend keeping your videos shorter. Originally, Twitter had a 30-second limit for video uploads. Although it’s been extended, we’d still recommend staying under 30 secon...
Recommended video format: MP4 or MOV, but more file types are supported. Video length: 240 minutes or less. Longer videos have larger file sizes and could affect the quality of the video and upload time. Audio codec: Stereo AAC with 128 Kbps or more is recommended.
Mar 8, 2022 · Videos need to be over 3 minutes long to qualify for in-stream ads. No matter what the length is, Facebook’s algorithm loves native video content. That means you should always upload videos directly rather than sharing a YouTube or Vimeo link on the platform.
Jan 8, 2024 · Here’s the recommended duration for each type FB content: Facebook Feed: 240 minutes max. Facebook In-stream Video (Mobile): 5 seconds – 10 minutes. Facebook In-stream Video (Desktop): 5 – 15 seconds. Facebook Marketplace: 240 minutes max.
Facebook apps and services support a wide range of video styles. Use this chart to determine video specifications for each placement.
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Dec 8, 2020 · Both Facebook and Instagram have Story videos available. Instagram Stories and Reels max out at 15 seconds, feed videos are at 60 seconds and IGTV videos at 60 minutes. Instagram feed videos are recommended at 26 seconds .
