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Almost all Ad Council campaigns are sponsored by a national nonprofit organization or a federal government agency. They provide the funding to underwrite a lot of the hard costs needed to produce and distribute their multi-platform campaign. See our campaign sponsors here.
- Limits to Advertising Time
- Content of Advertisements
- Types of Ads
- Related Information
Discretionary services: a maximum of 12 minutes of national advertising per clock hourMainstream sports services and national news services: an average of 12 minutes per hour over the broadcast dayOn-demand services: may only carry advertising under special circumstancesTelevision stations: no limitsThe CRTC doesn’t directly regulate advertising content, except advertising to children and alcohol ads.
Advertising Material
The Commission clarified its definition of “advertising material” for the purpose of certifying Canadian programs in Information Bulletin CRTC 2017-434, which indicates that infomercials and other types of advertising material are excluded from the certification of Canadian programs. This bulletin also refers to the definitions of “advertising material” and “advertising message” set out in the Discretionary Services Regulations and the Television Broadcasting Regulations, 1987.
Infomercials
A TV infomercial combines entertainment or information with the sale or promotion of goods or services in a program that’s more than 12 minutes long. Broadcasters must clearly inform viewers that infomercials are paid commercial advertising. On commercial radio stations, an advertisement that’s more than 3 minutes long must be identified as a paid commercial, by clear and prominent announcements, before and after the segments. The announcement must be repeated when the program breaks, and bef...
Local promotions on US channels
You may see a promotion for a Canadian show on a US TV station. Both US and Canadian stations set aside some advertising time (1 to 2 minutes per hour) for “local availabilities.” Distributors use this time for their own purposes, and Canadian distributors air promotions for Canadian broadcasting services.
The Ad Council distributes the advertisements to a network of 33,000 [6] media outlets—including broadcast, print, outdoor (e.g., billboards, bus stops), and Internet—which run the ads in donated time and space. Media outlets donate approximately $1.8 billion to Ad Council campaigns annually. [7]
Nov 1, 2023 · Find public service announcements on a variety of important topics facing our communities. Watch impactful videos and get involved with The Ad Council today!
The Ad Council engages leaders at national media companies to secure donated media on behalf of all Ad Council campaigns and public service advertising (PSAs). The PSAs are distributed to all 210 designated marketing areas (DMAs) through Extreme Reach.
Alongside ad agency Young & Rubicam, the Ad Council created work that promoted public service in foreign countries while appealing to people across America—by 1965, more than a thousand people were clipping and mailing coupons from the ads every week. The campaign lasted for 30 years.
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Feb 15, 2012 · Peggy Conlon, the president and CEO of the Ad Council, says the advertising and media industries provide pro bono creative work for the organization and donate about $1.5 billion a year in...
