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Almost all Ad Council campaigns are sponsored by a national nonprofit organization or a federal government agency. They provide the funding to underwrite a lot of the hard costs needed to produce and distribute their multi-platform campaign. See our campaign sponsors here.
Media Planning. Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout October, November, and December.
Nov 1, 2023 · Find public service announcements on a variety of important topics facing our communities. Watch impactful videos and get involved with The Ad Council today!
- Big Advantages of Advertising on Television
- The Basics of Cable TV Advertising
- The Cost of TV Advertising
- Benefits and Drawbacks of Local TV Advertising
- How to Compare TV and Radio Advertising
- The Growing Role of Addressable TV
- How TV Measurement Works
- Power Up Your TV Advertising Plans
Adding TV to your media mix is a critical step for any brand that wants access to a broad, deep, and engaged audience pool. Building persuasive TV commercials has become something of an art form since the first one aired during a baseball game in 1941, and the medium has become far more potent and varied since then — especially with connected TV ad...
While cable TV advertising has traditionally been one of the most potent means of sharing your brand, challengers in the CTV space are presenting new and potentially more cost-effective options. Still, crafting and placing the right cable TV commercials could be a worthwhile investment for your brand. Cable TV ads are generally broken down into two...
Given the increasing prominence of OTT and connected TV advertising, marketers looking into advertising on television should be well-acquainted with their costs compared to traditional linear TV. Here’s what you need to know to make the price of placing TV commercials a well-justified expense for your brand. Linear TV’s greatest strength is its mas...
While the term “TV commercials” often brings to mind the sort of splashy, expensive advertisements you might see during major sporting events, focusing your efforts on local TV may yield more cost-effective results for your brand. Here are some of the pros and cons of advertising on television locally:
The first radio advertisement aired more than a century ago for real estate development in New York City. Since then, radio has stood as a stalwart of advertising in the US, persisting even after the emergence of television as Americans continued to tune in during commutes, road trips, and more. Now evolving consumer behaviors mean the boundaries b...
Rather than standing as its own means of watching television like linear TV or CTV, addressable TV is a powerful advertising methodology that can be used in conjunction with OTT viewing. It’s based on the principle that not everyone watching the same show will have the same interests, and it uses targeting capabilities and viewer data that is inacc...
The most valuable spots for advertising on television typically go alongside the most popular programs, since they stand the best chance of getting a brand’s message in front of the most people possible. But how do we know which TV programs are the most popular? That’s where TV measurement comes in. One of the pioneers in the field of TV measuremen...
It’s clear that connected TV advertising is an unmatched destination for brands that want to reach wider audiences and the most engaged viewers possible. But not all means of CTV advertising are equally effective. By partnering with tvScientific, you’ll unlock access to the only CTV platform that was purpose-built for performance marketers. Our out...
Jun 27, 2024 · Share of internet-connected households reachable via connected TV (CTV) programmatic advertising in the United States from the 1st quarter 2022 to the 3rd quarter 2023. Reasons for shifting...
Aug 16, 2021 · Commonly known as the Ad Council, its little square emblem appears at the end of, or the bottom of, so many iconic campaigns that it might be easy to take those ads’ creator for granted....
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Feb 15, 2012 · Since its creation during World War II, the Ad Council has launched one iconic public service announcement after the next — from the "Rosie the Riveter" campaign, which encouraged women to...
