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Almost all Ad Council campaigns are sponsored by a national nonprofit organization or a federal government agency. They provide the funding to underwrite a lot of the hard costs needed to produce and distribute their multi-platform campaign. See our campaign sponsors here.
Nov 1, 2023 · Find public service announcements on a variety of important topics facing our communities. Watch impactful videos and get involved with The Ad Council today!
Evaluation is a critical component of every Ad Council campaign. We conduct research to assess a campaign’s effectiveness through a dashboard of indicators around exposure, awareness, engagement, and impact, employing test-and-learn practices throughout.
Feb 15, 2012 · Since its creation during World War II, the Ad Council has launched one iconic public service announcement after the next — from the "Rosie the Riveter" campaign, which encouraged women to...
- What Is The Ad Council?
- Smokey Bear
- The United Negro College Fund
- Keep America Beautiful
- Don't Smoke
- Don't Do Drugs, Either
- Buckle Up
- Don't Screw Around in The Workplace
- Don't Touch Blasting Caps
The Ad Council was formed in 1942 when a group of Madison Avenue advertising execs wanted to contribute to the war effort without actually leaving their day jobs. The result was a series of ads encouraging Americans to buy war bonds. They were so successful that President Roosevelt encouraged the organization to continue the program after the war h...
In 1944 the Ad Council used a young bear cub who'd been rescued from a New Mexico wildfire as an icon to emphasize the dangers of playing with matches and leaving campfires smoldering. Originally called "Hot Foot Teddy," Smokey Bear became so popular that an estimated 95% of the U.S. population can finish the statement "Remember: Only You Can Prev...
The United Negro College Fund was established in 1944 as a philanthropic fund to not only provide scholarships to students but also to help pay the operating costs of historically black universities. The UNCF received a major boost in fundraising when the Ad Council launched an aggressive PSA campaign in 1968 with the help of Young & Rubicam, who c...
The non-profit organization known as Keep America Beautiful was founded in 1953, but chances are the majority of Americans were unaware of the group's existence until the first PSA starring the "Crying Indian" aired in 1971. Iron Eyes Cody provided a powerful visual slap upside the head as an illustration of how throwing your Big Mac wrappers out ...
Back in 1967, the dangers of cigarette smoking were well known, but tobacco companies were still allowed to advertise on television. As a counterpoint to those ads which showed young, successful, average suburban adults happily puffing away, this PSA was meant to be a wake-up call and reminder of how children tend to imitate their parental role mod...
In the same vein as the "Like Father, Like Son" anti-smoking campaign, this 1987 PSA was aimed at the Baby Boomers who'd grown up smoking marijuana as casually as their parents had done with cigarettes. But the children of the Boomers were experimenting with drugs that were unheard of in the late 60s/early 70s, and this commercial was trying to nu...
The U.S. hasn't cornered the market on PSAs. In fact, some of the ads broadcast overseas are far more graphic. Take, for example, this UK ad promoting the use of seat belts by passengers sitting in the back seat. (Warning for the squeamish: It's quite graphic -- watch at your own risk.)
Canada's Workplace Safety and Insurance Board (similar to the U.S.'s OSHA) ran a very graphic series of PSAs demonstrating workplace accidents happening when least expected and under the most mundane of circumstances. (Again, if you're squeamish, this has a squicky ending.)
When I was a kid, Saturday morning cartoons were always punctuated with PSA warnings about the danger of blasting caps. Was there some sort of huge construction boom in the 1960s that made blasting caps such a pervasive threat? I don't know, but I do know that during my fetal months I fervently searched local vacant fields for tiny devices as shown...
Aug 16, 2021 · By its mandate and long practice, the issues The Ad Council tackles must be national in scope, yet accessible for amplification on the community level, Hillman says.
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Jun 27, 2024 · While audiences are exposed to advertising messages daily, airtime during top-rated TV shows, sports events, and awards ceremonies are particularly popular among U.S. marketers.
