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Almost all Ad Council campaigns are sponsored by a national nonprofit organization or a federal government agency. They provide the funding to underwrite a lot of the hard costs needed to produce and distribute their multi-platform campaign. See our campaign sponsors here.
Evaluation is a critical component of every Ad Council campaign. We conduct research to assess a campaign’s effectiveness through a dashboard of indicators around exposure, awareness, engagement, and impact, employing test-and-learn practices throughout.
Sign up to track 29 nationally aired TV ad campaigns for Ad Council. In the past 30 days, Ad Council has had 6 airings and earned an airing rank of #3,222 with an impressive spend ranking of #0 as compared to all other advertisers.
- Big Advantages of Advertising on Television
- The Basics of Cable TV Advertising
- The Cost of TV Advertising
- Benefits and Drawbacks of Local TV Advertising
- How to Compare TV and Radio Advertising
- The Growing Role of Addressable TV
- How TV Measurement Works
- Power Up Your TV Advertising Plans
Adding TV to your media mix is a critical step for any brand that wants access to a broad, deep, and engaged audience pool. Building persuasive TV commercials has become something of an art form since the first one aired during a baseball game in 1941, and the medium has become far more potent and varied since then — especially with connected TV ad...
While cable TV advertising has traditionally been one of the most potent means of sharing your brand, challengers in the CTV space are presenting new and potentially more cost-effective options. Still, crafting and placing the right cable TV commercials could be a worthwhile investment for your brand. Cable TV ads are generally broken down into two...
Given the increasing prominence of OTT and connected TV advertising, marketers looking into advertising on television should be well-acquainted with their costs compared to traditional linear TV. Here’s what you need to know to make the price of placing TV commercials a well-justified expense for your brand. Linear TV’s greatest strength is its mas...
While the term “TV commercials” often brings to mind the sort of splashy, expensive advertisements you might see during major sporting events, focusing your efforts on local TV may yield more cost-effective results for your brand. Here are some of the pros and cons of advertising on television locally:
The first radio advertisement aired more than a century ago for real estate development in New York City. Since then, radio has stood as a stalwart of advertising in the US, persisting even after the emergence of television as Americans continued to tune in during commutes, road trips, and more. Now evolving consumer behaviors mean the boundaries b...
Rather than standing as its own means of watching television like linear TV or CTV, addressable TV is a powerful advertising methodology that can be used in conjunction with OTT viewing. It’s based on the principle that not everyone watching the same show will have the same interests, and it uses targeting capabilities and viewer data that is inacc...
The most valuable spots for advertising on television typically go alongside the most popular programs, since they stand the best chance of getting a brand’s message in front of the most people possible. But how do we know which TV programs are the most popular? That’s where TV measurement comes in. One of the pioneers in the field of TV measuremen...
It’s clear that connected TV advertising is an unmatched destination for brands that want to reach wider audiences and the most engaged viewers possible. But not all means of CTV advertising are equally effective. By partnering with tvScientific, you’ll unlock access to the only CTV platform that was purpose-built for performance marketers. Our out...
Media Planning. Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout October, November, and December.
Jul 18, 2019 · When a TV ad is running in certain markets, measure variances in branded search traffic to identify the lift driven from the ads. You can monitor search traffic through free tools like Google...
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Jun 27, 2024 · While audiences are exposed to advertising messages daily, airtime during top-rated TV shows, sports events, and awards ceremonies are particularly popular among U.S. marketers.
