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Sign up to track 50 nationally aired TV ad campaigns for BET. In the past 30 days, BET has had 4,807 airings and earned an airing rank of #182 with a spend ranking of #1,038 as compared to all other advertisers. Competition for BET includes NBC, ABC, Univision, Nickelodeon, LMN and the other brands in the Life & Entertainment: TV Networks industry.
By airing a high volume of commercials, BET is able to capitalize on emerging advertising trends, such as digital advertising, influencer marketing, and social media advertising, that allow companies to reach consumers in new and innovative ways.
- Big Advantages of Advertising on Television
- The Basics of Cable TV Advertising
- The Cost of TV Advertising
- Benefits and Drawbacks of Local TV Advertising
- How to Compare TV and Radio Advertising
- The Growing Role of Addressable TV
- How TV Measurement Works
- Power Up Your TV Advertising Plans
Adding TV to your media mix is a critical step for any brand that wants access to a broad, deep, and engaged audience pool. Building persuasive TV commercials has become something of an art form since the first one aired during a baseball game in 1941, and the medium has become far more potent and varied since then — especially with connected TV ad...
While cable TV advertising has traditionally been one of the most potent means of sharing your brand, challengers in the CTV space are presenting new and potentially more cost-effective options. Still, crafting and placing the right cable TV commercials could be a worthwhile investment for your brand. Cable TV ads are generally broken down into two...
Given the increasing prominence of OTT and connected TV advertising, marketers looking into advertising on television should be well-acquainted with their costs compared to traditional linear TV. Here’s what you need to know to make the price of placing TV commercials a well-justified expense for your brand. Linear TV’s greatest strength is its mas...
While the term “TV commercials” often brings to mind the sort of splashy, expensive advertisements you might see during major sporting events, focusing your efforts on local TV may yield more cost-effective results for your brand. Here are some of the pros and cons of advertising on television locally:
The first radio advertisement aired more than a century ago for real estate development in New York City. Since then, radio has stood as a stalwart of advertising in the US, persisting even after the emergence of television as Americans continued to tune in during commutes, road trips, and more. Now evolving consumer behaviors mean the boundaries b...
Rather than standing as its own means of watching television like linear TV or CTV, addressable TV is a powerful advertising methodology that can be used in conjunction with OTT viewing. It’s based on the principle that not everyone watching the same show will have the same interests, and it uses targeting capabilities and viewer data that is inacc...
The most valuable spots for advertising on television typically go alongside the most popular programs, since they stand the best chance of getting a brand’s message in front of the most people possible. But how do we know which TV programs are the most popular? That’s where TV measurement comes in. One of the pioneers in the field of TV measuremen...
It’s clear that connected TV advertising is an unmatched destination for brands that want to reach wider audiences and the most engaged viewers possible. But not all means of CTV advertising are equally effective. By partnering with tvScientific, you’ll unlock access to the only CTV platform that was purpose-built for performance marketers. Our out...
Planning to advertise on BET? Effectv provides targeted, local TV & Digital Network Advertising.
Jun 27, 2024 · While audiences are exposed to advertising messages daily, airtime during top-rated TV shows, sports events, and awards ceremonies are particularly popular among U.S. marketers.
In an analysis of 400+ Effectv TV advertising campaigns in 1Q 2022, we found campaigns that aired longer than 60 days reached 3.4X more households compared to campaigns that aired less than 30 days. 1 In addition to a noticeable increase in reach, campaigns that aired longer than 60 days reached the same households 3X as often as campaigns that ...
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May 11, 2023 · BET+ Essential will launch at 6 a.m. ET on June 25, ahead of the 2023 BET Awards that will air later that night. The ad tier will offer viewers the same experience as the ad-free subscription...
