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  1. Jun 18, 2024 · The global number of TV viewers in the 'TV Viewers' segment of the media market was forecast to continuously increase between 2024 and 2029 by in total 0.2 billion users (+3.8 percent).

  2. Nov 13, 2023 · How Many People Watch TV in 2024? According to the Advertising & Media Outlook, the are at least 5.36 billion TV viewers around the world.. This number will possibly reach 5.68 billion TV users in 2026 as the number of TV viewers worldwide is continuously increasing.

    • TV Viewership Market Size
    • TV Viewership Demographic Statistics
    • TV Viewership Trends Statistics
    • The Windup

    Traditional TV was the primary source of entertainment in the US. It is now handing the reins over to streaming platforms. Streaming viewers outnumbered cable TVwatchers for the first time in July 2022. It’s not to say that linear TVis out. People who follow live sports are still better off with it. Streaming platforms that offer the NFL, MLB, NBA,...

    People have been cutting the cordfor several years as streaming services increase in demand. Studies suggest that 34% of adultsaged 18-29 subscribe to cable TV. There’s more to explore than just age groups. These demographic statistics will give us insight into the audiences’ viewing habits, preferences, and profiles.

    Trends and consumer behavior go hand-in-hand in the TV industry. Changes in viewing habits encourage providers to innovate, and when a new product changes the game, consumers respond accordingly. These viewership trends shall shape the cable industry in the coming years.

    Traditional TV was poised to withstand the test of time. Streaming services had other plans. It exposed some of cable TV’s fundamental flaws: high costs, unused channels, and lack of freedom to choose. Cable TV continues to hang on, thanks to live sports and underdeveloped digital markets. However, these viewership statistics say that the industry ...

  3. Approximately 5.4 billion people worldwide have a TV in their household and the average US adult spends two hours and 33 minutes a day watching it. With the rise of CTV (connected TV), advertisers now have more opportunities than ever to connect with their audiences, free from the often-prohibitive advertising costs of linear television.

  4. Jul 23, 2024 · 70% of Americans say they watch TV with other people. The average viewer is exposed to over 500 ads per day while watching TV. 45% of Americans say they watch TV during their lunch break. 20% of American children have a TV in their own bedroom. Over 30% of Americans watch TV while exercising. 55% of Americans say they watch TV while eating dinner.

  5. Jun 5, 2023 · Source: Pew Research TV viewing habits vary across generations. For instance, over 60% of Americans under 30 prefer to stream content online rather than watch it on TV. Furthermore, over 60% of ...

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  7. May 16, 2024 · Streaming media player and smart TV penetration rate in TV households in the United States from 2021 to 2024 Premium Statistic People living in households that have a cable TV/satellite, by age 2024

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