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Nov 13, 2023 · How Many People Watch TV in 2024? According to the Advertising & Media Outlook, the are at least 5.36 billion TV viewers around the world.. This number will possibly reach 5.68 billion TV users in 2026 as the number of TV viewers worldwide is continuously increasing.
- Cable TV Viewership Statistics
- Streaming Service Statistics
- Connected TV Statistics
- Connected TV Advertising Statistics
- Ott Statistics About The Future of Streaming Media
- TV Advertising Is For Everyone
Before moving into streaming and CTV statistics, we’d be remiss not to mention their wired cousin. In spite of the catchy headlines about cord-cutters, cable endures (for now). Roughly half of Americans have a cable subscription and it continues to be the preferred way to watch TV for older adults, affluent Americans, and sports fans.
A few years ago it seemed like a new streaming service was launching every week, and yet, industry giants like Netflix and Amazon Prime remained (and for the most part, remain) resilient to competition. Nevertheless, new forms of streaming, including ad-supported video-on-demand services, are quickly gaining popularity with consumers. Here is what ...
Connected TV (or CTV) has firmly established itself as the primary way Americans stream content at home. That means performance marketers are no longer asking themselves if CTV ads are worth it. Instead, they’re trying to figure out the most popular platforms and how to utilize the tools available to increase their audience reach. Let’s take a clos...
Marketers are going all in on CTV ads. In 2022, CTV ad spend came to $21.16 billion, making up 6.1 % of all media ad spending. By the end of this year, 16.5% of all US display ad spendis predicted to go to CTV. These numbers are likely to increase as targeting becomes more refined and more personalized and as more marketers become comfortable with ...
Over-the-top (OTT) content — content streamed over the internet as opposed to traditional linear TV — is now the primary way people in the US watch television. In fact, the average American went from watching 44 minutes of OTT content in 2018 to 70 minutes in 2022. And the revenue speaks for itself (industry analysts predict it will hit $137.8 bill...
Connected TV puts advertising back within reach for brands of all sizes. tvScientific is one of the first performance-based and performance-priced advertising platforms that aims to simplify TV ad buying and make targeted TV advertising accessible to more companies. To learn more about our solutions, reach out for a free demo.
Jul 23, 2024 · 70% of Americans say they watch TV with other people. The average viewer is exposed to over 500 ads per day while watching TV. 45% of Americans say they watch TV during their lunch break. 20% of American children have a TV in their own bedroom. Over 30% of Americans watch TV while exercising. 55% of Americans say they watch TV while eating dinner.
May 16, 2024 · Biggest companies in the world by market value 2023 ... adults will only spend around two and half an hours in front of a TV. Younger people seem to spend ... (OTA) to watch TV in the United ...
Jun 18, 2024 · The global number of TV viewers in the 'TV Viewers' segment of the media market was forecast to continuously increase between 2024 and 2029 by in total 0.2 billion users (+3.8 percent).
Jun 5, 2023 · Source: Pew Research TV viewing habits vary across generations. For instance, over 60% of Americans under 30 prefer to stream content online rather than watch it on TV. Furthermore, over 60% of ...
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Aug 15, 2024 · Over 3 billion people play video games worldwide. The global reach of the video gaming industry is truly staggering, with over 3.26 billion people around the world engaging in video games as of ...
