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Nov 19, 2020 · Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. In partnership with the largest international stock photo distributor, Getty Images, and Girlgaze – a collective of female-identifying and ...
- 2 min
Mar 25, 2021 · More than 14,000 photos have been created for the project, “shattering beauty stereotypes by showing female-identifying and non-binary individuals as they are, not as others believe they should ...
- What Sparked The Idea For Project #Showus?
- What’s The Ambition?
- How Does This Align with Dove’s Own Brand Purpose?
- What Makes Project #Showus Unique?
- Why Is Now The Right Time For This Movement?
- Thousands of Project #Showus Images Are Available. What’s Next?
- How Can People Get Involved?
70% of women taking part in a recent global Dove study told us they still don’t feel represented in the images they see every day. Images in ads and the media still impose unrealistic standards and limiting stereotypes which present a narrow view of who women are, what they should look like and what they can achieve. It affects their lives, health,...
This is much more than a collection of photos. Together with Getty Images and Girlgaze, we aim to create a global movement, redefining how women are represented and setting a new standard for the authentic and diverse representation of women across the world.
Dove’s brand purpose is to make a positive experience of beauty universally accessible to every woman. To achieve this, we need to ensure every woman feels seen and represented in the world of beauty. Dove has showcased diversity for over 60 years; however, to make real systemic change we simply cannot do it alone. Dove and women from 39 countries ...
For the first time on Getty Images, every one of the 179 people photographed for the collection has personally defined their own search descriptions and tags for their pictures. This allows them to define their beauty in their own way, on their own terms, ensuring they feel realistically represented. This project is 100% powered by women, depicted ...
Our research shows that 67% of women want brands to step up and take responsibility for the stock imagery they use. On Getty Images’ online library, the search term ‘real people’ has increased by 192% over the past year. Searches for the term ‘women leaders’ are up 202%, ‘diverse women’ by 168% and ‘strong women’ by 187%. There’s a huge need for st...
It’s up to all of us to expand how we are portrayed. We are now inviting media and advertisers to license these images and join us to take real tangible action by using them in their upcoming projects. We are also offering women around the world the opportunity to become part of the change and add their images to the library. In addition, 10% of ev...
Be part of the change. Visit www.gettyimages.com/ShowUsto look through the library and encourage any agencies you work with to use imagery from the collection.
That’s why Dove is taking action with Girlgaze, Getty Images, and women everywhere to create Project #ShowUs – the world’s largest photo library created by women and non-binary individuals to shatter beauty stereotypes. With over 5000 images, we can offer a more inclusive vision of beauty to all media & advertisers.
Mar 27, 2019 · With over 5,000 images, Project #ShowUs is the world's largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes and is available now for the media and ...
We facilitated a partnership between Dove, Getty Images and Girlgaze to create Project #ShowUs—the world’s largest stock photo library created entirely by female-identifying and non-binary individuals—in order to shatter beauty stereotypes. The collection includes over 10,000 photographs from 39 countries (and counting!), depicting women exactly as they are, not as others believe they ...
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That being said, using social media does appear to be correlated with body image concerns. A systematic review of 20 papers published in 2016 found that photo-based activities, like scrolling ...
