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Oct 30, 2024 · By 2020, the proportion had reached 80%. Since then, the proportion has kept growing, and as of May 2023, around 90% of Canadians use streaming services. Younger Canadians have been faster to use streaming services as 92% of the 18-34-year-old population access at least one streaming service (paid or free).
- Learning: A Key For Creators and Consumers
- Employment and Revenue For Creative Entrepreneurs
- Diversity and Representation Like Nowhere Else
- The Tools to Build Competencies
- A Tight Feedback Loop Between Creators and Audiences
- Global Reach
- Showcasing Canadian Content to The World
- Complementarity to Legacy Media
- Uniqueness ― Neither Legacy Nor Social Media
Our most unexpected finding, illustrated below, is that 70 percent of YouTube consumers in Canada report that the platform is the first place they go to learn things. This usage synthesizes with the purposes of creators, who also report that their one of their goals is to inspire and educate audiences, following the understandable priorities that a...
YouTube has facilitated the rise of a new group of 160,000 Canadian creative entrepreneurs, including 40,000 who have achieved sufficient audience traction (a minimum of 1,000 subscribers) to be eligible to monetize their channels. They are producers in every sense of the word: creative, business and creating employment for themselves and others. I...
YouTube creators are diverse across age, geography, primary language spoken, gender, ethnicity, and physical ability — an outcome achieved without quotas or incentives. Moreover, Canadian YouTube consumers value the diversity they see on YouTube, including in terms of genres, perspectives, voices, languages, geographies, genders, and ethnicities th...
YouTube offers an array of free online services to strengthen the skills of creators in two areas: channel management and marketing (Creator Academy), and audience analytics (YouTube Studio). Canadian creative entrepreneurs value these services and use them to build their audience over time, as shown below. The likelihood of having a larger audienc...
YouTube’s platform is structured on a value chain (from R&D to manufacturing content to ROI) that intensifies linkages between creators and consumers. The platform prefers content that is informally produced and uploaded often, because that is how direct and instant linkages are facilitated between creator and consumers. As creators engage with aud...
YouTube is a free, instant global export instrument. This benefit is highly valued by Canadian creators, who lead the entire platform in terms of exports: 90 percent of views of Canadian channels hail from outside of Canada. Here’s a typical comment: “I love to inspire the world with my Canadian creativity.” A further result is that Canadian YouTub...
88 percent of Canadian YouTube users report that they do not actively seek Canadian content on YouTube, with no significant differences across age or primary language spoken. However, Canadian YouTube creators do report that Canada is their biggest audience, followed by the United States and the United Kingdom. France is also a valuable audience. A...
The study found that YouTube is not the first place Canadian YouTube users go for music, entertainment (including long-form narrative, sports, and comedy), or news and information, therefore suggesting that YouTube is complementary to legacy media. The connections between YouTube and legacy media flow two ways. We found many examples of success on ...
In conclusion, there’s nothing like YouTube in Canada’s media ecosystem. It’s a unique hybrid neither legacy nor social media. More than half of Canadian YouTube audiences access the platform without a Google account. That aligns with the data point that the platform’s interactive features are far less valued than personal affordances. Irene S. Ber...
2 days ago · How many people use YouTube, and how many YouTube channels are there? ... and YouTube 2020-2024. Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 ...
Nov 9, 2024 · YouTube videos default to 15 minutes in length. In 2023, over 800 million videos were available on YouTube. By 2023, YouTube is expected to be worth over $183 billion, with each user generating an annual interactive value of $233. In 2023, YouTube’s brand value increased to $29.71 billion from $23.89 billion in 2022.
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
🚀 Grow your channel using the best YouTube tools: https://vidiq.com/installYouTube has announced updates, lots and lots of YouTube updates and we are coveri...
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Mar 25, 2022 · YouTube says that over 90 per cent of watch time for content produced by Canadian YouTube channels came from outside the country in 2020. The number of Canadian creators making $100,000 on the ...
