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Nov 9, 2024 · As of January 2024, there are around 62 million YouTube creators. How many videos are there on YouTube? More than 800 million videos will be available on the YouTube platform as of the end of 2023.
- February 14, 2005
- Online video platform
- Subsidiary
Jul 25, 2022 · A report by Oxford Economics indicates YouTube’s creative ecosystem contributed $1.1 billion to Canada’s GDP in 2021 while supporting 34,600 full-time equivalent jobs in the country.
- Learning: A Key For Creators and Consumers
- Employment and Revenue For Creative Entrepreneurs
- Diversity and Representation Like Nowhere Else
- The Tools to Build Competencies
- A Tight Feedback Loop Between Creators and Audiences
- Global Reach
- Showcasing Canadian Content to The World
- Complementarity to Legacy Media
- Uniqueness ― Neither Legacy Nor Social Media
Our most unexpected finding, illustrated below, is that 70 percent of YouTube consumers in Canada report that the platform is the first place they go to learn things. This usage synthesizes with the purposes of creators, who also report that their one of their goals is to inspire and educate audiences, following the understandable priorities that a...
YouTube has facilitated the rise of a new group of 160,000 Canadian creative entrepreneurs, including 40,000 who have achieved sufficient audience traction (a minimum of 1,000 subscribers) to be eligible to monetize their channels. They are producers in every sense of the word: creative, business and creating employment for themselves and others. I...
YouTube creators are diverse across age, geography, primary language spoken, gender, ethnicity, and physical ability — an outcome achieved without quotas or incentives. Moreover, Canadian YouTube consumers value the diversity they see on YouTube, including in terms of genres, perspectives, voices, languages, geographies, genders, and ethnicities th...
YouTube offers an array of free online services to strengthen the skills of creators in two areas: channel management and marketing (Creator Academy), and audience analytics (YouTube Studio). Canadian creative entrepreneurs value these services and use them to build their audience over time, as shown below. The likelihood of having a larger audienc...
YouTube’s platform is structured on a value chain (from R&D to manufacturing content to ROI) that intensifies linkages between creators and consumers. The platform prefers content that is informally produced and uploaded often, because that is how direct and instant linkages are facilitated between creator and consumers. As creators engage with aud...
YouTube is a free, instant global export instrument. This benefit is highly valued by Canadian creators, who lead the entire platform in terms of exports: 90 percent of views of Canadian channels hail from outside of Canada. Here’s a typical comment: “I love to inspire the world with my Canadian creativity.” A further result is that Canadian YouTub...
88 percent of Canadian YouTube users report that they do not actively seek Canadian content on YouTube, with no significant differences across age or primary language spoken. However, Canadian YouTube creators do report that Canada is their biggest audience, followed by the United States and the United Kingdom. France is also a valuable audience. A...
The study found that YouTube is not the first place Canadian YouTube users go for music, entertainment (including long-form narrative, sports, and comedy), or news and information, therefore suggesting that YouTube is complementary to legacy media. The connections between YouTube and legacy media flow two ways. We found many examples of success on ...
In conclusion, there’s nothing like YouTube in Canada’s media ecosystem. It’s a unique hybrid neither legacy nor social media. More than half of Canadian YouTube audiences access the platform without a Google account. That aligns with the data point that the platform’s interactive features are far less valued than personal affordances. Irene S. Ber...
Jun 24, 2024 · 3,387 brands in the U.S. and Canada activated influencer campaigns on YouTube in 2021. $21,632 was the average IMV of 2021. The top sponsored video of 2021 was sponsored by Honey with an IMV of $3.1 million and a reach of 42.2 million users.
Oct 7, 2021 · According to YouTube, over 60 per cent of Canadian YouTube viewers say they bought a brand after seeing an ad on YouTube, and viewers say they are twice as likely to go-in-store or online to buy something they saw on YouTube.
Jul 13, 2022 · Today, Oxford Economics Research released a new report on YouTube’s Impact in Canada. The report’s findings are based on economic modelling and anonymised surveys from April - May, 2022 and represents data for the 2021 calendar year. Read the full report here.
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Jun 1, 2022 · According to Comscore, YouTube reaches 96% of Canadians across all audiences, making it the #1 ad-supported video platform in Canada 1. We’re sharing highlights from our annual Brandcast Canada event, where we meet with marketers and agencies to explore all that YouTube has to offer brands.
