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Oct 7, 2021 · According to YouTube, over 60 per cent of Canadian YouTube viewers say they bought a brand after seeing an ad on YouTube, and viewers say they are twice as likely to go-in-store or online to buy something they saw on YouTube.
2 days ago · How many people use YouTube, and how many YouTube channels are there? Discover all relevant statistics and data on YouTube now on statista.com!
YouTube Canada. @YouTubeCanada. •. 87.3K subscribers • 27 videos. Welcome to the YouTube Canada channel, Canada’s go-to for discovering the creators, artists, trends and latest cultural ...
- Key Insights
- Research Methodology
- Top Industries on YouTube
- Top 18 Industries Metric Breakdown
- Top Industries on Youtube: Closer Look
- Campaign Objectives
- Calls to Action
- Content Types
- Top Brands Highlight
- Top Spenders on YouTube
The purpose of this report is to give insight into the growth of the Influencer Marketing Industry in 2021. Here are some insights into what you will find in this report: 1. Brands spent $603.9 million on YouTube Influencer Marketing last year. 2. Honey, Express VPN, and GFuel were Influencer Marketing’s Top 3 Spenders of 2021. 3. The most recogniz...
The data presented in this report was collected from all sponsored YouTube videos posted during 2021. All of the YouTube influencer data that is contained in this report was captured by the NeoReach Social Intelligence API. Videos were required to comply with proper FTC disclosure regulations. Our analysis included sponsored YouTube videos posted b...
3,387 qualifying brands activated sponsored videos on YouTube in 2021. Brands included in this data were confirmed to use proper FTC disclosure of advertisement in their sponsored influencer marketing videos. NeoReach has compiled all four quarters of 2021 into a holistic year-end review report for in-depth insights from the influencer marketing da...
In 2021, the qualifying brands in the top 18 industries spent a combined total of over $603.9 Million. Amassing over 4 Billion views and reaching over 44.2 Billion users, these top spending industries have certainly made their mark on the platform. If you read our 2020 Industry Report, you may have noticed that the top 3 spending industries remain ...
Isolating the top 5 industry spenders – Tech, Gaming, Food & Drink, Beauty, and Fashion – Tech, once again, is responsible for just short of half with 44% of the total IMV this year. Tech spent nearly twice as much as the #2 spot, Gaming. Altogether, these top 5 industries spent $442 Million on YouTube sponsored videos and amassed over 3 Billion vi...
To better analyze influencer marketing campaigns on YouTube, we identified each sponsored video as one of four campaign objectives – (1) Branding and Awareness, (2) Contest/Giveaway, (3) Download or Install, and (4) Limited Time Offer. The data included was from the top 10 brands overall. The majority of campaigns were Limited Time Offer and only o...
The data for analyzing campaign calls to action was analyzed in the same way as campaign objectives. 100% of sponsored videos used a call to action of Click Link in Bio or Direct Purchase Page, with the majority preferring a Direct Purchase Page. Inversely, none of the analyzed campaign calls to action involved entering a giveaway or filling out a ...
Out of the qualifying videos, integrated content continues its winning streak as the dominant content type, appearing in 45% of videos from the top 10 brands in 2021. Intro cards, which were once less than half as popular as integrated content, now represent over 32% of the total. Similarly, the description only content time has also grown to almos...
Ranking in the highest spending category, Supernova, are 16 brands who spent over $10M in influencer marketing on YouTube in 2021. 617 brands spent more than $100K over the course of the year. Each influencer tier contains brands from a variety of industries, proving that influencer marketing is a viable strategy in any economy for everyone.
The highest spending brands displayed here invested a combined $164 Million in YouTube influencer marketing. The top 10 brands reached over 14.3 billion users in 2021. Their sponsored videos amassed over 1 billion views from 1,870 influencers and 5,947 videos.
Jun 1, 2022 · According to Comscore, YouTube reaches 96% of Canadians across all audiences, making it the #1 ad-supported video platform in Canada1. We’re sharing highlights from our annual Brandcast Canada event, where we meet with marketers and agencies to explore all that YouTube has to offer brands.
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
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Jul 13, 2022 · Today, Oxford Economics Research released a new report on YouTube’s Impact in Canada. The report’s findings are based on economic modelling and anonymised surveys from April - May, 2022 and represents data for the 2021 calendar year. Read the full report here.
