Search results
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
- Music
A new music service with official albums, singles, videos,...
- Movies
Discover a wide selection of movies and shows on YouTube,...
- Sports
Explore a wide range of entertainment options, including...
- Popular On
Discover and share videos on the world's leading video...
- Trending
The pulse of what's trending on YouTube. Check out the...
- Test New Features
Try experimental new features. Sign up to participate in...
- When The Killer Calls The Police
This is the case of Courtney Clenney, who reported her own...
- Library
Explore YouTube's library to discover a variety of content...
- Music
YouTube Canada. @YouTubeCanada. •. 87.3K subscribers • 27 videos. Welcome to the YouTube Canada channel, Canada’s go-to for discovering the creators, artists, trends and latest cultural ...
Jul 25, 2022 · A report by Oxford Economics indicates YouTube’s creative ecosystem contributed $1.1 billion to Canada’s GDP in 2021 while supporting 34,600 full-time equivalent jobs in the country.
Oct 7, 2021 · According to YouTube, over 60 per cent of Canadian YouTube viewers say they bought a brand after seeing an ad on YouTube, and viewers say they are twice as likely to go-in-store or online to buy something they saw on YouTube.
- Learning: A Key For Creators and Consumers
- Employment and Revenue For Creative Entrepreneurs
- Diversity and Representation Like Nowhere Else
- The Tools to Build Competencies
- A Tight Feedback Loop Between Creators and Audiences
- Global Reach
- Showcasing Canadian Content to The World
- Complementarity to Legacy Media
- Uniqueness ― Neither Legacy Nor Social Media
Our most unexpected finding, illustrated below, is that 70 percent of YouTube consumers in Canada report that the platform is the first place they go to learn things. This usage synthesizes with the purposes of creators, who also report that their one of their goals is to inspire and educate audiences, following the understandable priorities that a...
YouTube has facilitated the rise of a new group of 160,000 Canadian creative entrepreneurs, including 40,000 who have achieved sufficient audience traction (a minimum of 1,000 subscribers) to be eligible to monetize their channels. They are producers in every sense of the word: creative, business and creating employment for themselves and others. I...
YouTube creators are diverse across age, geography, primary language spoken, gender, ethnicity, and physical ability — an outcome achieved without quotas or incentives. Moreover, Canadian YouTube consumers value the diversity they see on YouTube, including in terms of genres, perspectives, voices, languages, geographies, genders, and ethnicities th...
YouTube offers an array of free online services to strengthen the skills of creators in two areas: channel management and marketing (Creator Academy), and audience analytics (YouTube Studio). Canadian creative entrepreneurs value these services and use them to build their audience over time, as shown below. The likelihood of having a larger audienc...
YouTube’s platform is structured on a value chain (from R&D to manufacturing content to ROI) that intensifies linkages between creators and consumers. The platform prefers content that is informally produced and uploaded often, because that is how direct and instant linkages are facilitated between creator and consumers. As creators engage with aud...
YouTube is a free, instant global export instrument. This benefit is highly valued by Canadian creators, who lead the entire platform in terms of exports: 90 percent of views of Canadian channels hail from outside of Canada. Here’s a typical comment: “I love to inspire the world with my Canadian creativity.” A further result is that Canadian YouTub...
88 percent of Canadian YouTube users report that they do not actively seek Canadian content on YouTube, with no significant differences across age or primary language spoken. However, Canadian YouTube creators do report that Canada is their biggest audience, followed by the United States and the United Kingdom. France is also a valuable audience. A...
The study found that YouTube is not the first place Canadian YouTube users go for music, entertainment (including long-form narrative, sports, and comedy), or news and information, therefore suggesting that YouTube is complementary to legacy media. The connections between YouTube and legacy media flow two ways. We found many examples of success on ...
In conclusion, there’s nothing like YouTube in Canada’s media ecosystem. It’s a unique hybrid neither legacy nor social media. More than half of Canadian YouTube audiences access the platform without a Google account. That aligns with the data point that the platform’s interactive features are far less valued than personal affordances. Irene S. Ber...
The Sleep Country at Blenheim and Broadway used to be a Blockbuster, and the Rogers/Fido store at Broadway and Arbutus used to be a Rogers Video.
People also ask
Why do Canadians use YouTube?
How many YouTube channels are there in Canada?
How many jobs does YouTube have in Canada?
Is there a YouTube in Canada?
How much does YouTube cost in Canada?
Do Canadians watch YouTube?
2 days ago · How many people use YouTube, and how many YouTube channels are there? Discover all relevant statistics and data on YouTube now on statista.com!
