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Jan 10, 2024 · Canada. While watching traditional television is still very popular among Canadians, video streaming has been rising in popularity in the last few years. A survey released in May 2023 found that a ...
- Cinema in Canada
Premium Statistic Ways of finding new TV shows and movies in...
- Cinema in Canada
- Learning: A Key For Creators and Consumers
- Employment and Revenue For Creative Entrepreneurs
- Diversity and Representation Like Nowhere Else
- The Tools to Build Competencies
- A Tight Feedback Loop Between Creators and Audiences
- Global Reach
- Showcasing Canadian Content to The World
- Complementarity to Legacy Media
- Uniqueness ― Neither Legacy Nor Social Media
Our most unexpected finding, illustrated below, is that 70 percent of YouTube consumers in Canada report that the platform is the first place they go to learn things. This usage synthesizes with the purposes of creators, who also report that their one of their goals is to inspire and educate audiences, following the understandable priorities that a...
YouTube has facilitated the rise of a new group of 160,000 Canadian creative entrepreneurs, including 40,000 who have achieved sufficient audience traction (a minimum of 1,000 subscribers) to be eligible to monetize their channels. They are producers in every sense of the word: creative, business and creating employment for themselves and others. I...
YouTube creators are diverse across age, geography, primary language spoken, gender, ethnicity, and physical ability — an outcome achieved without quotas or incentives. Moreover, Canadian YouTube consumers value the diversity they see on YouTube, including in terms of genres, perspectives, voices, languages, geographies, genders, and ethnicities th...
YouTube offers an array of free online services to strengthen the skills of creators in two areas: channel management and marketing (Creator Academy), and audience analytics (YouTube Studio). Canadian creative entrepreneurs value these services and use them to build their audience over time, as shown below. The likelihood of having a larger audienc...
YouTube’s platform is structured on a value chain (from R&D to manufacturing content to ROI) that intensifies linkages between creators and consumers. The platform prefers content that is informally produced and uploaded often, because that is how direct and instant linkages are facilitated between creator and consumers. As creators engage with aud...
YouTube is a free, instant global export instrument. This benefit is highly valued by Canadian creators, who lead the entire platform in terms of exports: 90 percent of views of Canadian channels hail from outside of Canada. Here’s a typical comment: “I love to inspire the world with my Canadian creativity.” A further result is that Canadian YouTub...
88 percent of Canadian YouTube users report that they do not actively seek Canadian content on YouTube, with no significant differences across age or primary language spoken. However, Canadian YouTube creators do report that Canada is their biggest audience, followed by the United States and the United Kingdom. France is also a valuable audience. A...
The study found that YouTube is not the first place Canadian YouTube users go for music, entertainment (including long-form narrative, sports, and comedy), or news and information, therefore suggesting that YouTube is complementary to legacy media. The connections between YouTube and legacy media flow two ways. We found many examples of success on ...
In conclusion, there’s nothing like YouTube in Canada’s media ecosystem. It’s a unique hybrid neither legacy nor social media. More than half of Canadian YouTube audiences access the platform without a Google account. That aligns with the data point that the platform’s interactive features are far less valued than personal affordances. Irene S. Ber...
Nov 9, 2024 · YouTube videos default to 15 minutes in length. In 2023, over 800 million videos were available on YouTube. By 2023, YouTube is expected to be worth over $183 billion, with each user generating an annual interactive value of $233. In 2023, YouTube’s brand value increased to $29.71 billion from $23.89 billion in 2022.
- February 14, 2005
- Online video platform
- Subsidiary
YouTube has more than 2.70 billion monthly active users as of November 2024. The only platform with more active users than YouTube is Facebook, with 3.06 billion users. Out of the 5.17 billion social media users worldwide, or 63.7% of the global population, 52% access YouTube.
2 days ago · YouTube: distribution of global audiences 2024, by age and gender. Distribution of YouTube users worldwide as of July 2024, by age group and gender. U.S. teens daily YouTube video consumption 2023 ...
Nov 5, 2024 · YouTube generated $7 billion in ad revenue in a single quarter of 2021. YouTube is now a giant ad revenue machine, thanks in no small part to Google Adsense incorporated into videos and YouTube’s use of autoplay. The 2020 Q4 total was up 46 percent over the previous year, to a total of $6.89 billion in profit.
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Dec 22, 2023 · Distributed File Systems: Distributed file systems, such as the Google File System (GFS) and its successor Colossus, are used to store and manage video data. These systems distribute data across multiple servers, ensuring redundancy and high availability. Data Redundancy: To prevent data loss, YouTube stores multiple copies of each video across ...
