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The following metrics are available for video ads: 2-Second continuous video play: The number of times your video was played for 2 continuous seconds or more. Most 2-second continuous video views have at least 50% of the video pixels in view. Cost per 2-second continuous video play: The average cost for each 2-second continuous video play.
- English (Uk)
When you create and use a video in an ad, you may want to...
- 2-Second Continuous Video Plays
Before you begin, make sure to use a supported file format...
- Facebook 및 Instagram의 동영상 광고 지표 정보
Facebook의 광고 관리자에서 캠페인과 관련된 모든 결과를 조회할 수 있지만, 일부 데이터는 다른...
- ThruPlays
If your video is 15 seconds or shorter, the metric counts...
- O Metrikách Videoreklam Na Facebooku a Instagramu
Když vytvoříte video a použijete ho v reklamě, budete se...
- Impression
For example, if an ad is on screen and someone scrolls down,...
- Customize Your Columns
Click Campaigns, Ad sets or Ads depending on what you want...
- English (Uk)
- General Facebook Video Statistics
- Demographics of Facebook Video Statistics
- Facebook Video vs Other Content Types
- Facebook Video For Marketing
- How to Make The Most Out of Facebook Videos
- What Time of Day Is Best For Posting Facebook Videos?
- The Importance of Facebook Videos For Businesses
- Key Insights
- FAQ
Facebook may not entirely focus on video content, but the video viewership on the site outperforms a lot of streaming platforms. After all, Facebook has the most users among all social media websites, lending to the over 1 billion monthly users of Facebook Watch. Delving in further, the latest Facebook video statistics indicate that nearly half of ...
While Facebook enjoys a sizable user base from all age groups, users who are 25 to 34 years old frequent the site the most. And this goes for both genders. Similarly, recent Facebook statistics reflect the site’s high usage rate across all income brackets and levels of educational attainment. In fact, the rate is over 60% across the board. As such,...
Although more Facebook users view photos, videos drive the most engagement, on average, among all content types. And among the three main types of videos, native ones enjoy the most engagement while embedded ones have the most shares. However, the other content types also rule their own categories. As such, it’s a good idea to mix things up rather ...
It’s no surprise that Facebook is at the heart of digital strategies given its massive number of users. What’s surprising, however, is Facebook outranking YouTube as the most critical video channel for marketers. According to recent statistics on video marketing, marketers plan to increase their video activities on the platformfurther. Moreover, Fa...
Posting Facebook videos for promotion without adhering to a sound strategy won’t do a brand a lot of favors. This is why marketers devote time to studying the platform’s audience and algorithm, on top of their clientele’s market, before proceeding with content creation. Ideally, video posts should have captions and detailed but concise descriptions...
The timing of video posts can significantly affect their reach and engagement on Facebook. Although video content performs well in general, posting at optimal times can help maximize visibility and interaction. Here are some key points to consider: 1. Midweek afternoons show the highest engagement: Data indicates that the best days to post videos a...
As we have covered, the total daily Facebook video views amount to 8 billion and videos draw the highest average engagement among all content types. Also, nearly half of users watch video content at any given time. For these reasons, marketers see a lot of value in them and even hold them on par, in terms of importance, with content from the world’...
Facebook Video Popularity: Facebook boasts a staggering 8 billion daily video views, with nearly half of its user base watching video content at any given time.User Engagement: Videos have the highest average engagement rate among all Facebook content types, making them a critical tool for marketers.Demographic Reach: The platform attracts a diverse age group, with the largest user demographic being 25-34 years old. Facebook is widely used across all income brackets and educational levels.Video Content Types: Native videos receive the highest average engagements, while live videos and embedded videos also perform well in terms of shares and comments.Why is Facebook video important for businesses?Facebook video is important for businesses because it drives the highest average engagement among all content types on the platform. With billions of...What is the optimal length for Facebook videos?The optimal length for Facebook videos to maximize engagement is between 2 and 5 minutes. Facebook also recommends videos to be at least 3 minutes lon...How do captions affect Facebook video viewership?Captions significantly increase viewership and engagement for Facebook videos. About 80% of viewers are more likely to watch a video with captions,...What type of videos perform best on Facebook?Native videos perform best on Facebook in terms of average engagements. Live videos also generate high engagement, particularly in comments, while embed...- Nestor Gilbert
Facebook Users Behavior Stats. 52% of American adults use Facebook to discover the latest news. (Forbes) 47% of consumers watch video ads mainly on Facebook. And by the way, 74% of all Facebook users have above average income. (HootSuite) There are more than 4 billion video watches on Facebook every day.
These metrics include: 2-second continuous video play. 3-second video plays. ThruPlays. Video average play time. Milestone metrics show the number of people who got to certain points of the video, whether played continuously or skipped to those points in the video. These metrics include: Video plays at 25%. Video plays at 50%.
The following milestone metrics are calculated using this methodology: Video plays at 25%. Video plays at 50%. Video plays at 75%. Video plays at 100%. The video plays metric is calculated when a video starts to play after an impression for the video is counted. Video plays can occur either when a video starts to play automatically or when ...
Apr 5, 2022 · 8. Peak live viewers. This metric is specific to Facebook Live and shows you the most viewers you had while your video was live. You can expand on this metric to see a graph of how this viewer count changes throughout the live broadcast. So it gives you a clear idea of when viewers start to drop off.
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Thankfully, Facebook video views statistics are more reliable now as the company works with third-party measurement companies and has agreed to audits from the Media Rating Council. (Wall Street Journal, The Verge) 24. 47% of consumers watch video ads most often on Facebook. It also seems that the higher ad spend on Facebook is not unjustified.
