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Mar 26, 2024 · The vast majority (74%) of Facebook videos are watched without sound. What this means for your Facebook video marketing strategy. With Live video winning on the platform, marketers should prioritize real-time, interactive sessions with their audiences. When it comes to paid media, creating mobile-first ads can boost Facebook video metrics ...
Oct 28, 2024 · In this article, we tackle the number of Facebook video views, the engagement rate of videos, and the platform's biggest video publishers. Moreover, this write-up imparts knowledge on how to fully leverage Facebook's video features, as well as the effects of COVID-19 on video viewing. By reading, marketers will learn of the numbers behind the latest Facebook trends. Business owners, on the ...
- Nestor Gilbert
- Facebook videos generate at least 8 billion views every day. That’s probably a conservative estimate, given that the 8 billion figure comes from 2015.
- Over 100 million hours of video are watched on Facebook every day. That’s the equivalent of over 6 billion minutes, 4.1 million days, or 11,000 years’ worth of content every single day.
- Video now accounts for almost 50% of all time spent on Facebook. In a recent Facebook earnings call for investors (Q2 2021), Mark Zuckerberg noted the growing importance of video and how it’s becoming the primary way people use the Facebook platform.
- 15.5% of Facebook posts are videos. This is up from 12% last year and shows that video is becoming more popular. This goes some way towards confirming Zuckerberg’s prediction that video will become an increasingly important part of the way people use the platform.
94% of Facebook advertising earning comes from mobile devices, and half of this sum comes from mobile-first video ads. Facebook Users Behavior Stats. 52% of American adults use Facebook to discover the latest news. (Forbes) 47% of consumers watch video ads mainly on Facebook. And by the way, 74% of all Facebook users have above average income ...
May 28, 2024 · 65% of Facebook video views come from mobile, with 85% watched without sound. A Facebook live video garners four times more views than recorded video ads and has 26% higher engagement than other platforms. 61% of millennials binge-watch Facebook videos, showing strong appeal among younger audiences. Facebook video ads boast an impressive 8% ...
When you create and use a video in an ad, you may want to know how the video performed. Below are lists of metrics to help you evaluate the performance of your videos. To see your video metrics in Ads Manager, click Columns > Video engagement. You can change the metrics you see when you customize your columns.
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85% of Facebook users watch videos with the sound off. (Digiday) Native videos get 478% more shares on Facebook than videos from other sources do. (Forbes) Facebook captured 24.5% of all video ad spending in the US in 2018. (eMarketer) 47% of the total campaign value of a Facebook video ad is created in under three seconds. (Facebook)
