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      • AT&T spends around 1% to 2% of their total annual revenue on advertising. In 2021, for example, they spent $1.62 billion on advertising and earned a revenue of $118.2 billion.
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  2. AT&T spent over $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats.

  3. 5 days ago · Marketer profile with key facts on AT&T including advertising spending, an analysis of spending as a percent of sales and a look back at businesses that AT&T rung up and hung up over...

  4. Jun 12, 2024 · AT&T's advertising revenue by segment from the 2nd quarter of 2017 to the 4th quarter of 2020 (in million U.S. dollars)* [Graph], AT&T, January 27, 2021. [Online].

    • HBO Max. - Estimated digital advertising spend (2021): $634.52 million. HBO Max has dominated ad spending since launching in May of 2020. Much of HBO Max’s branding has leveraged the powerful draw of nostalgic shows by creating reboots, like the new “Gossip Girl” and the “Sex and the City” movie sequel called “And Just Like That.”
    • Disney Plus. - Estimated digital advertising spend (2021): $403.02 million. Since launching in 2019, Disney Plus has picked up roughly 130 million subscribers, quickly becoming one of the most popular streaming services, following Netflix and Amazon Prime Video.
    • Walmart. - Estimated digital advertising spend (2021): $331.35 million. Launched in 2020 as an answer to Amazon Prime, Walmart+ is a service that offers free same-day delivery, free grocery delivery, gas discounts, and other perks.
    • Target. - Estimated digital advertising spend (2021): $315.66 million. Target rolled out a new slogan in its 2021 “What We Value Shouldn’t Cost More” campaign.
  5. Sep 18, 2023 · 2021: In 2021, AT&T spent $6,316 million on advertising compared to $5,253 million in 2020. 2018: Advertising expenses of AT&T increased to $5,100 million in 2018 from $ 3,772 million in 2017. AT&T spun off Warner Media in 2022, which was bought by Discovery.

  6. Dec 8, 2021 · For 2021, ad spending for all video will come in at $81.9 billion for the year, an increase of 12% from 2020. National broadcast and cable television will generate $39.9 billion in 2021, an...

  7. AT&T spends around 1% to 2% of their total annual revenue on advertising. In 2021, for example, they spent $1.62 billion on advertising and earned a revenue of $118.2 billion. The exact amount AT&T spends on advertising can vary from year to year and depend on factors including their marketing strategies, product launches, competition, and ...

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