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Mar 24, 2021 · Pinduoduo’s full-year revenues in 2020 were RMB 59.50 billion ($ 9.12 billion), representing an increase of 97% YoY. Annual spending per active buyer was RMB 2,115.2 ($ 324.2) in Q4 2020, an increase of 23% from RMB 1,720.1 in Q4 2019. Pinduoduo’s market value now stands at over $190 billion. 2.
Mar 13, 2024 · Giants Alibaba and JD.com are undoubtedly reluctant to be drawn into a price war, but the success of Pinduoduo has prompted some defensive moves, particularly as the economic climate grows tougher. Alibaba originally launched its discount app, Taobao Special Value, in 2018 as Pinduoduo’s rise was truly starting to take hold.
- What Is Pinduoduo: Social Commerce and Affiliate Marketing
- How Does Pinduoduo Work?
- Pinduoduo Statistics
- How to Start Selling on Pinduoduo
- What to Do If You're Not Based in China
- Marketing Your Brand and Products on Pinduoduo
Chinese eCommerce platformPinduoduo was founded in 2015 and offers a broad range of products—everything from day-to-day groceries to appliances for your home. As of the first quarter of 2022, Pinduoduo has 751.3 million monthly active users (Statista). This marks an increase of 3.6% from the same period of the previous year. And it's not just Pindu...
Pinduoduo operates on a customer-to-manufacturer (C2M) business model. Users can download the Pinduoduo app from the App Store or use the mini-app available within WeChat. From there, users can purchase straight from manufacturers or take part in group shopping to increase their discounts. This model puts manufacturers in control of their profit ma...
Now that you know a bit more about the platform and how it works, let's take a look at the numbers. Here are some Pinduoduo statistics you'll want to know if you're considering buying or selling on the platform. 1. 100% of Pinduoduo's revenue comes from "online marketplace services" that consist of commissions the platform makes from sales and adve...
Pinduoduo tends to focus on lesser-known brands which might seem like a prime opportunity to use the platform's innovative social commerce-driven C2M model to promote your products and increase your sales. However, if you're not a Chinese-based company, you could have a bit of trouble. Not because the platform freezes out foreign sellers, but becau...
If you're not based in China, Pinduoduo has a registration option for you, too. However, gaining an audience in China as a foreign business isn't just as easy as putting your products up on the platform and hoping for the best. Since Pinduoduo is largely based on Chinese social media, you'll need to take steps to build your online reputationon thos...
Fortunately for merchants, Pinduoduo has been developing a social eCommerce platform that makes it fun to shop online with friends. To get the most out of your Pinduoduo experience, consider using these pricing options on the platform: 1. Limited Purchase.Set up a discounted price based on a certain quantity. After that quantity has been sold, the ...
Dec 27, 2022 · By 2020, Pinduoduo had already achieved an astounding 733 million monthly active users. This is a growth rate that makes Pinduoduo China’s fastest-developing e-commerce platform . Pinduoduo’s 35% of users come from first-tier cities and the rest is equally divided between second and third tiers.
Aug 27, 2018 · The group-deal app is quite sticky to its low-price user base, with an average of 50.7 sessions per week per user last year, according to Cheetah Data. Pinduoduo is by far the largest APP in China focusing on providing discounts, with a 19.37% penetration rate, against 1.32% for its closest competitor.
Sep 9, 2019 · Shoppers like Li—price conscious and far from China’s big cities—have made Pinduoduo China’s hottest ecommerce player. Its 366 million monthly active users trail only Alibaba, outranking ...
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Apr 26, 2020 · Pinduoduo finished 2019 with 585.2 million active shoppers on its platform, which represented a sharp rise from 418.5 million in 2018. It has a 7.3% share of the Chinese ecommerce market, behind ...
