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Oct 25, 2021 · In China, social commerce now accounts for over 13% of all online sales compared to just 4.3% in the U.S according to Fast Company, so it is not unreasonable to think that Pinduoduo is pursuing a winning strategy in a fast-evolving market, as demonstrated by its financial results and the market shares of the Chinese e-commerce market it ...
- Analysis of Important Partners and Key Activities Choices in Pinduoduo
- Analysis on CORE Resources and Value Creativity of Pinduoduo
- Analysis of Pinduoduo's Customer Segmentation and Customer Management
- Pinduoduo's Promotion Channel Selection
- Analysis of Pinduoduo's Revenue Sources and Cost Structure
4.1.1 Choices of Pinduoduo's Important Partners
Vital partners are the elements on the left side of the business model canvas, which are a group of partners and supplier partners needed to make the business model operate effectively. Cooperative relationships mainly include the following four types: strategic alliance relationship, strategic cooperative relationship, joint venture relationship, and supplier relationship. In the case of Pinduoduo, we focus on the first two relationships of the three dimensions,-government, enterprise, and p...
4.1.2 Key Activities of Pinduoduo During Its Development
Key activities should be focused on and done by enterprises, which are generally divided into product manufacturing, platform network, and solutions. In comparison, operation management, such as network service and trading platform software, are all key business components. To provide customers with valuable solutions, it is necessary to improve the management of critical activities. Since Pinduoduo is an e-commerce platform that has not set foot in the field of self-manufacturing products, t...
4.2.1 Core Resources Available for the Rise of Pinduoduo
Core resources are the key resource elements necessary for the effective operation of the business model. In addition to people and property, there are intangible knowledge assets, including brands, patents, and technologies. From the balance sheet, Pinduoduo is a typical light-asset enterprise. This paper believes that the core resources of Pinduoduo include human resources and knowledge assets such as brands and patents. In terms of brand, Pinduoduo has become a household name through socia...
4.2.2 Pinduoduo's Value Creativity
The value proposition is used to depict a series of products and services that create value for customers in the service market, meeting customers’ demands, solving their problems, and delivering values. The difference in the value proposition of different companies determines whether the company can survive and seek long-term development in the market. The value proposition has a series of brief elements such as novel design, performance, brand, price, cost, and risk. In this paper, we will...
4.3.1 Pinduoduo's Customer Segmentation
Customer segmentation is the different groups of customers or organizations that a company wants to interface with and serve in its business model. Specifically, it refers to the important customers and target groups that we create value for. From the market level, it can be divided into the mass market, multilateral market, niche market, and segmented market. In this paper, we will not differentiate the above market types, but we will focus on customer groups and make a portrait of the peopl...
4.3.2 Customer Relationship Management in Pinduoduo
The customer relationship is a connection established with customers in the operation of the business model to achieve its business goals. Customer relationship has three main drivers: developing new customers, maintaining old customers, and increasing single customer repurchase. In this report, we will analyze the customer relationship of Pinduoduo from two customer dimensions: the resident merchant and the consumer. The entry merchants and the Pinduoduo platform are partners. Merchants prov...
Channel access refers to the way and channel through which an enterprise reaches its target customers to deliver value propositions. For Pinduoduo, it refers mainly to the promotion channel. The main purpose of promotion is to obtain traffic, and there are inside traffic and outside traffic, like Taobao. For the settled merchants, the promotion cha...
According to the financial statements disclosed by Pinduoduo, the revenue structure has changed with the expansion of its scale. Earlier, Pinduoduo belonged to self-operated e-commerce, with revenue of CNY456 million from merchandise sales in 2016 (i.e. selling agricultural product to buyers); however, it completed the transformation of its platfor...
Sep 17, 2024 · Monthly electricity prices in selected EU countries 2020-2024. ... Detailed information for 39,000+ online stores and marketplaces. 70+ KPIs per store; ... Pinduoduo is among the world's top ten ...
Feb 27, 2022 · At 824 million, Pinduoduo had the most customers in global e-commerce as of March 2021. It had also expanded aggressively into grocery shopping with Duo Duo Grocery, riding on the demands that emerged during the COVID-19 pandemic, and set its sights on becoming the world's grocer. Despite its formidable progress, the e-commerce platform remained in the red, recording a loss of more than US$443 ...
Sep 5, 2023 · Pinduoduo has 5.1 million merchants selling their products on the platform with a gross merchandise value of more than ¥1 trillion, or $154 million (Pinduoduo). Pinduoduo's latest revenue report put them at ¥30.141 ($4.62 billion). The platform reported a 75% increase in annual spend per buyer to $219.20 per year.
Dec 27, 2022 · By 2020, Pinduoduo had already achieved an astounding 733 million monthly active users. This is a growth rate that makes Pinduoduo China’s fastest-developing e-commerce platform . Pinduoduo’s 35% of users come from first-tier cities and the rest is equally divided between second and third tiers.
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Volume 20 (2022) 1103. Analysis of Pinduoduo's Modern Marketing Strategy. Ken Chen 1, †, Tianzhen Chen 2, *, †, Lingui Li 3, †. 1 School of Accounting, Lanzhou University of Finance and ...
