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1. www.standard.co.uk › business › john-lewis-m-s-bootsChristmas TV adverts: What retailers and analysts think of ...

   www.standard.co.uk › business › john-lewis-m-s-boots

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   Nov 8, 2021 · A number of retailers have already launched Christmas TV adverts, looking to entice shoppers earlier than usual. Not everyone is convinced the blockbuster ads are worth the money.

2. forward.com › news › 390661How Jewish Refugee Kurt Adler Became Father Christmas

   forward.com › news › 390661

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   Dec 22, 2017 · Kurt Adler was one of a large number of Jewish businessmen and cultural leaders who, going back hundreds of years, invested in the holiday season to promote their businesses. From Irving Berlin...

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3. money.cnn.com › 2015/11/13 › mediaRetailers spend billions on Christmas TV ads - CNN Business

   money.cnn.com › 2015/11/13 › media

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   Nov 13, 2015 · Christmas TV ads are big business in Britain, with retailers spending more than $2 billion to create the most talked about mini-movie and make it go viral.

4. www.marketingweek.com › john-lewis-the-christmas-adJohn Lewis: The Christmas ad is our most profitable ROI

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   John Lewis’s Christmas TV ad campaign is the department store’s most profitable return on investment, validating its continued investment in creativity. Speaking at the IPA Effectiveness Genesis Conference today (2 November), John Lewis head of marketing Rachel Swift argued that creativity has never been more important for marketers ...

5. www.euronews.com › business › 2023/11/28Christmas campaigns: How much do companies make from festive ads?

   www.euronews.com › business › 2023/11/28

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   Nov 28, 2023 · Christmas is once again nearly upon us and it's going to be costly for companies digging into their advertising budgets with UK firms set to spend roughly £9.5 billion (around €10.9bn)...

6. www.bbc.co.uk › news › business-50392008Christmas adverts - do they really work? - BBC News

   www.bbc.co.uk › news › business-50392008

   Nov 15, 2019 · Festive campaigns typically cost in the millions, with most of that money being spent on buying advertising space. Last year, John Lewis was said to have spent about £8m on its ad featuring...

7. People also ask

   Are Christmas TV ads worth the money?

   • A number of retailers have already launched Christmas TV adverts, looking to entice shoppers earlier than usual. Not everyone is convinced the blockbuster ads are worth the money. It may only be the first week of November, but many shops and brands have already launched their Christmas advertising campaigns.

   Christmas TV adverts: What retailers and analysts think of marketing

   www.standard.co.uk/business/john-lewis-m-s-boots-christmas-tv-adverts-2021-retailers-analysts-marketing-b964659.html

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   How will Christmas ad impact your business?

   • "The impact also isn't just at Christmas - it will set you up for the year ahead. It is important to remind consumers of your brand at this time of year," Ms Bloomfield says. As for the big budgets, she says retailers will typically make back the costs of their Christmas ad in a day during the busy festive period.

   Christmas adverts - do they really work? - BBC News

   www.bbc.co.uk/news/business-50392008

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   Do Christmas ads hit their intended target?

   • As for the big budgets, she says retailers will typically make back the costs of their Christmas ad in a day during the busy festive period. However, she admits not all ads will hit their intended target. According to Kantar, a good Christmas ad should:

   Christmas adverts - do they really work? - BBC News

   www.bbc.co.uk/news/business-50392008

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   Are Christmas ads a good investment?

   • "Our ads always deliver an excellent return on investment at a time of year that is critical for us, generally delivering 20 times the return on our original spend," a spokeswoman tells the BBC. Market research company Kantar also believes that Christmas ads benefit retailers.

   Christmas adverts - do they really work? - BBC News

   www.bbc.co.uk/news/business-50392008

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   How much does a festive ad cost?

   • Festive campaigns typically cost in the millions, with most of that money being spent on buying advertising space. Last year, John Lewis was said to have spent about £8m on its ad featuring Elton John playing his hit Your Song.

   Christmas adverts - do they really work? - BBC News

   www.bbc.co.uk/news/business-50392008

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   How much money will the UK spend on advertising this season?

   • Around $2.2 billion will be spent on British TV slots alone this season, and $3.3 billion on advertising online, according to the U.K. Advertising Association. That totals about 70% of all spending on advertising expected in the fourth quarter of 2015.

   Reference

   money.cnn.com/2015/11/13/media/christmas-adverts-billion-dollar-industry/index.html

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8. www.nbcnewyork.com › on-air › as-seen-onCelebrating 75 Years of Kurt S. Adler Holiday Decor

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   When it comes to Christmas decor, there are few names as big as Kurt S. Adler. Lauren Scala shares the story of the man behind the company that has made a big impact on your holiday traditions...