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After a pandemic-related decrease in ad spending in 2020, global television ad spending has since returned to growth over the first half of the 2020s but has not succeeded in going back to its pre ...
- Distribution of Global Advertising Expenditure by Media 2022
The source forecast that, in 2024, digital channels will...
- Global TV Ad Spend Share 2022
TV advertising spending worldwide from 2000-2024, by region...
- Television Advertising Spending Spain 2022
TV ad spending as a share e of total ad expenditure in...
- APAC
TV advertising spending worldwide from 2000-2024, by region...
- Global Advertising Market
Ad spending worldwide reached almost 733 billion U.S....
- Distribution of Global Advertising Expenditure by Media 2022
Jun 27, 2024 · This is also the case in the United States, which was estimated to have reached 125 million TV households as of the 2023-2024 TV season. In 2024, television advertising spending in the U.S. was ...
- The Evolution of Global Advertising Spend
- The Media Landscape Shapes The Ad World
- Winners in A Digital World
- Screen Life: Time Is Ad Money
- Smartphone Boom: from Big Screens to Small
- The Digital Future Is Now
Marketers may still “sell the sizzle” and not the steak, but shifts in the media landscape and consumer behavior mean that advertisers must constantly adapt their media strategies. In the above infographic from Raconteur, we can take a closer look at how global advertising spend has evolved over recent decades across the media sphere.
In advertising, dollars go where the eyeballs are. Recently, all eyes have been on the digital realm—a trend that coincided with the disastrous fall of the print industry. As people mass-migrated to digital platforms in the 2010s, marketers were hot on their heels, and the fall of print media began. In 2014, TV ad spend met a similar fate, peaking ...
In less than five years, internet ad spend nearly doubled: $299 billion was spent on global internet advertising in 2019 compared to $156 billionin 2015. Reaching $160 billionin one year, digital display advertising—a broad category including banner ads, rich media, advertorial and sponsorship, online video and social media—accounted for the larges...
It’s not only that people have shifted their focus from analog to digital. They are also spending many of their waking hours in front of a screen. 1. Adults in the U.S. spend an average of 11 hours a day in front of a screen, and the ad dollarsthat vie for our digital attention are also rising. 2. Globally, the daily average of time spent online wa...
Social media and digital ad spend also corresponds with a steady uptick in global smartphone ownership and usage. In February of 2019, for instance, 81% of U.S. residents owned a smartphone. By 2024, it’s expected that 291 millionAmericans (almost 90%) will be using a smartphone. In China, smartphone usage has almost doubled in 5 years—and is predi...
As a result of the pandemic, it is projected that global advertising spending could fall by 8.1% this year. However, 53%of all global ad spend is expected to flow online. And the rise of search, social media, video, ecommerce—in contrast to TV and print—becomes clearer. Although search ad spend recently plateaued, its rise over the last decade has ...
May 6, 2024 · Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading ...
Dec 8, 2023 · Here are the top advertisers on national U.S. broadcast and cable TV for the month of June 2023: Procter & Gamble was the top TV advertising spender in the U.S., at $109.3 million. Home to Gillette, Crest, and Tide, the company spent a stunning $5.1 billion in overall advertising in 2022. Pharmaceutical companies Abbvie and GSK were the next ...
- Dorothy Neufeld
Dec 31, 2021 · 2021 saw a total of $49.1 billion spent on TV ads, an increase of 6% on 2020’s $46.3 billion and up by 10% from 2019 ($44.6 billion), according to TV ad data and analytics firm iSpot.
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Dec 8, 2021 · For 2021 digital media will capture $183.1 billion accounting for 64.2% of all ad dollar allocation. In 2022 Zenith estimates continued ad spending growth reaching $320.0 billion, an increase of ...
