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  1. Aug 21, 2024 · TV ad spend by type in Canada 2015-2023. TV advertising revenue in Canada amounted to approximately 1.42 billion Canadian dollars in 2023, down from 1.52 billion Canadian dollars a year earlier ...

  2. Jul 23, 2024 · Statistic 62. The telecommunications industry was the sixth-largest spender on TV advertising in the US in 2020, with $2.26 billion in ad spend. Statistic 63. The hospitality and leisure industry saw a 62% decrease in TV ad spend in the first half of 2020 compared to the same period in the previous year.

  3. In 2024, TV advertising spending in North America was projected to amount to nearly 69 billion U.S. dollars, up from 64 billion in the previous year. As for the United States, the largest ad ...

  4. Jun 27, 2024 · This is also the case in the United States, which was estimated to have reached 125 million TV households as of the 2023-2024 TV season. In 2024, television advertising spending in the U.S. was ...

  5. Dec 9, 2019 · Now the other shoe has dropped with a report from research firm Magna Global that global TV ad sales collapsed at a pace not seen since the Great Recession, falling 4% in 2019 (3% in the US ...

  6. Dec 8, 2023 · Here are the top advertisers on national U.S. broadcast and cable TV for the month of June 2023: Procter & Gamble was the top TV advertising spender in the U.S., at $109.3 million. Home to Gillette, Crest, and Tide, the company spent a stunning $5.1 billion in overall advertising in 2022. Pharmaceutical companies Abbvie and GSK were the next ...

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  8. Jan 5, 2023 · And despite a slight decline in impressions year-over-year (down 3.5%), national TV ad spend actually climbed an estimated 6.1% vs. 2021. The rise can be attributed to a greater premium being put on tentpole programming, especially as audiences become increasingly fractured. We dig into those trends and more in our new 2022 TV advertising report.

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