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Apr 24, 2024 · The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6 per cent) and radio (+2.3 per cent) are expected to return to growth, while the same is true for cinema (+2.5 per cent).
Apr 25, 2024 · New AA/WARC forecasts show advertising spend will rise by 5.8% to reach £38.8bn this year, though this represents a minor (-0.1pp) downgrade from January’s forecast owing to prolonged inflationary pressures on the market.
Apr 24, 2024 · The UK advertising market grew 6% to £36.6bn in 2023, according to new figures from the Advertising Association (AA) and WARC. However, when taking into account high inflation, the real terms figure represents a 1.2% contraction in spend, according to the latest AA and WARC Expenditure Report.
- Molly Innes
Sep 23, 2024 · In 2023, ad spending in the UK amounted to 36.6 billion British pounds, enjoying the third year of healthy growth in a row after the pandemic-related slump of 2020. However, the...
Jan 25, 2024 · The UK advertising market is now thought to have grown by 6.4% in 2023, reaching a total of £37bn for the year, which represents a sizeable 3.8pp upgrade from the previous forecast (published in October 2023), with final figures for FY 2023 due to be published in late April 2024.
Online advertising’s share of total ad spend is set to grow to 74% in 2022. In the second quarter of 2022, UK ad spend was up 8.8% on the previous year, totalling £8.6 billion. Meanwhile, ad spend during the first half of the year was up 14.4% to £16.7 billion.
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Oct 28, 2021 · The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total of £29.3bn. This latest report surpasses July’s projection (+18.2%) by 6.6 percentage points, making this the largest annual rise on record.
