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Seven of the Twelve advertising categories are growing their spend year over year and technology advancements continue to drive consumer adoption, media consumption, and more advertising investment. We look forward to a promising Future of TV Advertising in Canada!
Jun 27, 2024 · In 2022, U.S. spending on connected TV (CTV) advertising stood at 20.7 billion dollars, and according to the latest forecasts, this figure will more than double by 2027. CTV advertising...
A deep dive into 4 of the biggest trends that shaped TV advertising in 2022 and what those mean for advertisers in 2023. Rankings for the top networks, programs, genres, industries and brands by TV ad impressions.
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Nov 28, 2023 · Compared to last year, the AA said companies are set to spend 20.2% more on broadcast video on demand campaigns, and advertisers now spend four out of five pounds on online advertising.
Dec 18, 2023 · Holiday retail sales summed up to an impressive 929.5 billion U.S. dollars in 2022, for a cost of 1.9 billion dollars invested by the sector in advertising in December that year. Show more ...
Jan 5, 2023 · iSpot’s 2022 recap includes key insights from currency initiatives with TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time-shifted and VOD on TV.
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Aug 21, 2024 · TV advertising revenue in Canada amounted to approximately 1.42 billion Canadian dollars in 2023, down from 1.52 billion Canadian dollars a year earlier. National and network time sales ...