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  1. Jun 27, 2024 · In 2022, U.S. spending on connected TV (CTV) advertising stood at 20.7 billion dollars, and according to the latest forecasts, this figure will more than double by 2027. CTV advertising allows ...

  2. Dec 18, 2023 · Holiday retail sales summed up to an impressive 929.5 billion U.S. dollars in 2022, for a cost of 1.9 billion dollars invested by the sector in advertising in December that year. Show more ...

  3. May 29, 2024 · Key Holiday Spending Statistics. The global market for Christmas decorations was estimated to be $6.8 billion in 2021 and is forecast to grow to surpass $9 billion by 2026. In 2023, the value of ...

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  4. Jan 5, 2023 · And despite a slight decline in impressions year-over-year (down 3.5%), national TV ad spend actually climbed an estimated 6.1% vs. 2021. The rise can be attributed to a greater premium being put on tentpole programming, especially as audiences become increasingly fractured. We dig into those trends and more in our new 2022 TV advertising report.

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  5. Plus, a look at measurement and the relationship between traditional and connected TV. KEY STAT: US TV ad spending will grow to $68.35 billion in 2022 but will trail downward over the coming years, except for a slight bump in 2024 due to the presidential election and Summer Olympics.

  6. Apr 18, 2024 · Researcher. Get in touch with us now. , Apr 18, 2024. Television advertising spending in the United States was projected to amount to 60.38 billion U.S. dollars in 2022, marking a decrease ...

  7. According to eMarketer, TV advertising spend will grow by over $14 billion in the next four years, driven largely by an expected 68% increase in CTV ad spend. And while the ways in which Americans consume content continue to shift towards streaming & digital channels, the reach—and subsequent ad dollars—associated with linear TV cannot be overlooked.

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