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  1. www.statista.com › topics › 5052TV advertising in the U.S. - statistics & facts | Statista

    Jun 27, 2024 · This is also the case in the United States, which was estimated to have reached 125 million TV households as of the 2023-2024 TV season. In 2024, television advertising spending in the U.S. was ...

  2. www.statista.com › topics › 8738Holiday season advertising in the United States - statistics ...

    Dec 18, 2023 · Holiday retail sales summed up to an impressive 929.5 billion U.S. dollars in 2022, for a cost of 1.9 billion dollars invested by the sector in advertising in December that year. Show more ...

  3. www.ispot.tv › hub › 2022-tv-advertising-recap-key2022 TV Advertising Recap: Key Findings From iSpot’s Year-End ...

    Jan 5, 2023 · And despite a slight decline in impressions year-over-year (down 3.5%), national TV ad spend actually climbed an estimated 6.1% vs. 2021. The rise can be attributed to a greater premium being put on tentpole programming, especially as audiences become increasingly fractured. We dig into those trends and more in our new 2022 TV advertising report.

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  4. www.statista.com › topics › 979Advertising in the United States – statistics & facts | Statista

    May 16, 2024 · Leading advertisers on cable TV networks in the United States in 2022, by ad spend (in million U.S. dollars) Premium Statistic Radio advertising revenue in the U.S. & Canada 2024-2028

  5. www.emarketer.com › content › tv-ad-spending-2022TV Ad Spending 2022 - emarketer.com

    Plus, a look at measurement and the relationship between traditional and connected TV. KEY STAT: US TV ad spending will grow to $68.35 billion in 2022 but will trail downward over the coming years, except for a slight bump in 2024 due to the presidential election and Summer Olympics.

  6. www.tatari.tv › insights › emarketer-snapshot-tveMarketer Snapshot: TV Advertising Trends in 2022 - Tatari

    According to eMarketer, TV advertising spend will grow by over $14 billion in the next four years, driven largely by an expected 68% increase in CTV ad spend. And while the ways in which Americans consume content continue to shift towards streaming & digital channels, the reach—and subsequent ad dollars—associated with linear TV cannot be overlooked.

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  8. www.spglobal.com › marketintelligence › enAgencies forecast low to mid-single-digit gains in 2022 US TV ...

    Dec 6, 2021 · The latest forecast from Magna Global puts ad spending against total long-form video in the U.S. at $65.6 billion in 2021, up 6% over 2020 levels, and the buying group expects a 4% gain next year. For long-form video in 2022, Magna sees the biggest gains coming in ad-supported video-on-demand, over-the-top video and connected TV revenue at 29%.