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Dec 18, 2023 · Holiday retail sales summed up to an impressive 929.5 billion U.S. dollars in 2022, for a cost of 1.9 billion dollars invested by the sector in advertising in December that year. Show more ...
- This Year’S Likely Big Spenders
- The Sectors Expected to Decline in 2020
- Christmas Resurgence For High Profile Advertisers
As has been the case throughout the year, grocery retail once again dominated the headlines for their ad spend in November and December. New creative from retail is always anticipated at this time of year, but it will be interesting to see how the sector addresses the thousands of families impacted by the pandemic and how the public receives them. ...
Ad spend in the travel and transport sector was up in the last quarter of 2019, as traditional end-of-year package holiday sales and festive trips abroad dominated. However, minimal travel corridors this year means significant ad spend on travel is highly unlikely, and we expect traditional post-Christmas package holiday advertisements to be minima...
Most of the big name advertisers that initially paused their traditional ad spend in reaction to the pandemic have restarted campaigns, and those efforts have been rapidly refocused on the impacts of the pandemic. Coca-Cola, for example, came back in a big way with two Christmas ads – the nostalgic fuelled ‘Holidays Are Coming’ and ‘The Letter’, in...
May 16, 2024 · Digital advertising spending in the United States from 2019 to 2028, by format (in billion U.S. dollars) Premium Statistic Change in digital ad spend in the U.S. 2021-2027
Oct 28, 2024 · The period between December 15 and 24 was predicted to account for 40% of all Christmas sales in 2020. (MuchNeeded, 2021) US shoppers spent $201.32 billion online during the holiday season. (Digital Commerce 360, 2021) In 2021, experts predict that online retail sales will make up 16.3% of total retail sales.
Dec 8, 2021 · Holiday Spending Statistics 2020. In 2019, holiday sales surpassed the trillion dollar mark for the first time, with average US spending coming to $1,536 for every household, as per eMarketer. Ecommerce spending in the United States posted another new record, reaching a peak of $142.5 billion.
Dec 8, 2022 · Published: December 8, 2022 6:39am EST. Christmas adverts have become a festive and highly competitive tradition. They are critiqued and compared, enjoyed and endured, and (retailers hope) viewed ...
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Oct 16, 2020 · Even though advertising spend is expected to nosedive by almost 13% in 2020, this figure excludes political advertising. When taking that into account, the decline becomes a slightly more manageable 7.6%. Moreover, according to industry research firm Kantar, advertising spend for the 2020 U.S. election is estimated to reach $7 billion —the ...
