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1. www.ft.com › content › 27862c0b-c1a6-4bb0-8c6f-f59aUK Christmas advertising attracts record spending but brands ...

   www.ft.com › content › 27862c0b-c1a6-4bb0-8c6f-f59a

   1 hour ago · Advertising through search engines is expected to rise almost 9 per cent to more than £4bn, with online display ads, including social media, rising the most by 15.8 per cent to just under £4bn.

2. retailtimes.co.uk › social-media-more-influentialSocial media more influential on Christmas purchasing ...

   retailtimes.co.uk › social-media-more-influential

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   1 day ago · The news comes as brands such as Asda, Sainsbury’s and Aldi release their Christmas ads as John Lewis kicked off the festive period earlier than ever with a three-part campaign, teasing their full Christmas ad – estimated to have cost up to £7 million to create, and with much more money going on advertising spots for it over Christmas ...

3. uk.themedialeader.com › online-display-set-toOnline display set to drive record £10.5bn in Christmas adspend

   uk.themedialeader.com › online-display-set-to

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   1 hour ago · Christmas adspend is expected to surpass £10bn this year, driven by a surge in online display and social media spend. According to forecasts from the Advertising Association (AA) and Warc, adspend is expected to reach a record £10.5bn in Q4, up 7.8% on the same period in 2023.

4. www.statista.com › topics › 8738Holiday season advertising in the United States - statistics ...

   www.statista.com › topics › 8738

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   Dec 18, 2023 · Average daily time spent on social media worldwide 2012-2024. ... or social media. Christmas ... Digital retail media advertising spending in the United States from 2023 to 2027 (in billion U.S ...

5. strikesocial.com › blog › q4-2024-holiday-ad-trendsQ4 2024 Holiday Ad Trends for Thanksgiving & Christmas

   strikesocial.com › blog › q4-2024-holiday-ad-trends

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   As more advertisers vie for auction space during the Q4 holidays, we can certainly see spikes in ad spending during this time. Historically, Q4 sees the highest ad spending, particularly on Facebook and Instagram (Meta), with Google following a similar trend. TikTok, on the other hand, tends to have a more unpredictable and sporadic pattern.

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7. www.euronews.com › business › 2023/11/28Christmas campaigns: How much do companies make from festive ...

   www.euronews.com › business › 2023/11/28

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   Nov 28, 2023 · Christmas is once again nearly upon us and it's going to be costly for companies digging into their advertising budgets with UK firms set to spend roughly £9.5 billion (around €10.9bn) on ...

8. www.marketingweek.com › brands-to-spend-record-9-5Brands to spend record £9.5bn on Christmas advertising

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   Nov 9, 2023 · Source: Coca-Cola. Advertisers are expected to spend a record £9.5bn this Christmas season, according to data from the Advertising Association and Warc, a 4.8% increase on the same period last year largely attributed in part to inflation. Brands have upped the value of their investment in both emerging and traditional media.

9. People also ask

   How much will Advertisers spend this Christmas?

   • Advertisers are expected to spend a record £9.5bn this Christmas season, according to data from the Advertising Association and Warc, a 4.8% increase on the same period last year largely attributed in part to inflation. Brands have upped the value of their investment in both emerging and traditional media.

   Brands to spend record £9.5bn on Christmas advertising

   www.marketingweek.com/brands-to-spend-record-9-5bn-spend-on-christmas-advertising/

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   Will Media inflation lift ad spend this Christmas?

   • Media inflation set to lift ad spend by 4.8% this Christmas, according to Advertising Association and Warc data. Advertisers are expected to spend a record £9.5bn this Christmas season, according to data from the Advertising Association and Warc, a 4.8% increase on the same period last year largely attributed in part to inflation.

   Brands to spend record £9.5bn on Christmas advertising

   www.marketingweek.com/brands-to-spend-record-9-5bn-spend-on-christmas-advertising/

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   Why is Aldi spending more on Christmas ads?

   • Kevin the Carrot takes the early lead for Aldi in Christmas ad effectiveness rankings However, Warc is optimistic the data also reflects that brands are “spending more because they see the benefits of Christmas advertising, particularly emotive display ads as well as performance marketing within retail media environments,” adds McDonald.

   Brands to spend record £9.5bn on Christmas advertising

   www.marketingweek.com/brands-to-spend-record-9-5bn-spend-on-christmas-advertising/

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   How much money has been spent on Christmas campaigns in 2021?

   • The record spending on campaigns to attract Christmas shoppers and gift-givers represents a 7.8 per cent increase from the £9.7bn spent last year. Excluding the post-pandemic recovery year of 2021 the rise will be the biggest since records began in 1982.

   UK Christmas advertising attracts record spending but brands shun tele…

   www.ft.com/content/27862c0b-c1a6-4bb0-8c6f-f59a67f6c49f

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   Will the Christmas ad season boost the advertising industry?

   • The Christmas ad season is set to be an even bigger boost to the advertising industry than usual. Performance in the fourth quarter will add £430m to 2023’s total market value – for the first nine months, that figure is £486m, meaning the festive season is accounting for 47% of all growth this year, according to AA/Warc.

   Brands to spend record £9.5bn on Christmas advertising

   www.marketingweek.com/brands-to-spend-record-9-5bn-spend-on-christmas-advertising/

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   How much money will be spent on TV advertising in 2023?

   • Meanwhile, the amount of money expected to be spent on TV advertising has fallen almost 5 per cent to £1.4bn. In 2023, campaigns by Aldi, featuring a Kevin the Carrot toy, and Coca-Cola were seen as among the most effective. This year Aldi features Kevin again, while actors Matthew Macfadyen and Dawn French appear for Waitrose and M&S respectively.

   UK Christmas advertising attracts record spending but brands shun tele…

   www.ft.com/content/27862c0b-c1a6-4bb0-8c6f-f59a67f6c49f

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