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1. www.euronews.com › business › 2023/11/28Christmas campaigns: How much do companies make from festive ...

   www.euronews.com › business › 2023/11/28

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   Nov 28, 2023 · Christmas is once again nearly upon us and it's going to be costly for companies digging into their advertising budgets with UK firms set to spend roughly £9.5 billion (around €10.9bn) on ...

   • Video Duration: 3 min

   • Author: Eleanor Butler

2. www.ft.com › content › 27862c0b-c1a6-4bb0-8c6f-f59aUK Christmas advertising attracts record spending but brands ...

   www.ft.com › content › 27862c0b-c1a6-4bb0-8c6f-f59a

   1 hour ago · Advertisers are set to spend a record £10.5bn in the UK over the Christmas season, according to industry trade body the Advertising Association and data provider WARC, with campaigns already ...

3. techreport.com › statistics › finance-marketingThe Economics of Christmas – The Statistics of Holiday Spending

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   May 29, 2024 · Key Holiday Spending Statistics. The global market for Christmas decorations was estimated to be $6.8 billion in 2021 and is forecast to grow to surpass $9 billion by 2026. In 2023, the value of ...

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   • Occupation: Senior Statistics Contributor

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4. www.marketingweek.com › brands-to-spend-record-9-5Brands to spend record £9.5bn on Christmas advertising

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   Nov 9, 2023 · Source: Coca-Cola. Advertisers are expected to spend a record £9.5bn this Christmas season, according to data from the Advertising Association and Warc, a 4.8% increase on the same period last year largely attributed in part to inflation. Brands have upped the value of their investment in both emerging and traditional media.

   • Author: Molly Innes

5. adassoc.org.uk › our-work › record-9-5bn-to-be-spentRecord £9.5bn to be Spent During Christmas Advertising Season

   adassoc.org.uk › our-work › record-9-5bn-to-be-spent

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   Nov 9, 2023 · This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period. Further research conducted by the Advertising Association for this year’s Christmas advertising season revealed nearly half (48%) of all adults credit Christmas ads with helping to ...

6. www.statista.com › topics › 8738Holiday season advertising in the United States - Statista

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   Dec 18, 2023 · Holiday retail sales summed up to an impressive 929.5 billion U.S. dollars in 2022, for a cost of 1.9 billion dollars invested by the sector in advertising in December that year. Show more ...

7. People also ask

   How much will Advertisers spend this Christmas?

   • Advertisers are expected to spend a record £9.5bn this Christmas season, according to data from the Advertising Association and Warc, a 4.8% increase on the same period last year largely attributed in part to inflation. Brands have upped the value of their investment in both emerging and traditional media.

   Brands to spend record £9.5bn on Christmas advertising

   www.marketingweek.com/brands-to-spend-record-9-5bn-spend-on-christmas-advertising/

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   Will Media inflation lift ad spend this Christmas?

   • Media inflation set to lift ad spend by 4.8% this Christmas, according to Advertising Association and Warc data. Advertisers are expected to spend a record £9.5bn this Christmas season, according to data from the Advertising Association and Warc, a 4.8% increase on the same period last year largely attributed in part to inflation.

   Brands to spend record £9.5bn on Christmas advertising

   www.marketingweek.com/brands-to-spend-record-9-5bn-spend-on-christmas-advertising/

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   Will the Christmas ad season boost the advertising industry?

   • The Christmas ad season is set to be an even bigger boost to the advertising industry than usual. Performance in the fourth quarter will add £430m to 2023’s total market value – for the first nine months, that figure is £486m, meaning the festive season is accounting for 47% of all growth this year, according to AA/Warc.

   Brands to spend record £9.5bn on Christmas advertising

   www.marketingweek.com/brands-to-spend-record-9-5bn-spend-on-christmas-advertising/

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   How much money has been spent on Christmas campaigns in 2021?

   • The record spending on campaigns to attract Christmas shoppers and gift-givers represents a 7.8 per cent increase from the £9.7bn spent last year. Excluding the post-pandemic recovery year of 2021 the rise will be the biggest since records began in 1982.

   UK Christmas advertising attracts record spending but brands shun tele…

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   Why is Aldi spending more on Christmas ads?

   • Kevin the Carrot takes the early lead for Aldi in Christmas ad effectiveness rankings However, Warc is optimistic the data also reflects that brands are “spending more because they see the benefits of Christmas advertising, particularly emotive display ads as well as performance marketing within retail media environments,” adds McDonald.

   Brands to spend record £9.5bn on Christmas advertising

   www.marketingweek.com/brands-to-spend-record-9-5bn-spend-on-christmas-advertising/

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   How much money will be spent on TV advertising in 2023?

   • Meanwhile, the amount of money expected to be spent on TV advertising has fallen almost 5 per cent to £1.4bn. In 2023, campaigns by Aldi, featuring a Kevin the Carrot toy, and Coca-Cola were seen as among the most effective. This year Aldi features Kevin again, while actors Matthew Macfadyen and Dawn French appear for Waitrose and M&S respectively.

   UK Christmas advertising attracts record spending but brands shun tele…

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8. www.statista.com › topics › 12644YouTube advertising and marketing in the United States

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   Aug 20, 2024 · In 2023, YouTube’s global advertising revenues surpassed 31.5 billion U.S. dollars, marking a return to the video platform’s previous growth track. This represented an increase in revenue of ...