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1. www.thinkwithniche.com › blogs › detailsUnderstanding The Rise of OTT in India: 2024 Edition

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   Feb 12, 2024 · According to a report by FICCI and EY, the Indian OTT market is expected to reach $12.5 billion by 2030, growing at a CAGR of 28.6% from 2021 to 2030. As of January 2022, India had around 448 million OTT video viewers, making it the second-largest market for OTT platforms in the world, after China.

2. yourstory.com › 2024 › 04The Fragmented, Yet Flourishing Landscape of India's OTT ...

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   Apr 1, 2024 · Monday April 01, 2024 , 3 min Read. In 2024, India's OTT market continues to be a battleground of content, innovation, and strategic bundling, offering a rich tapestry of choices to consumers ...

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4. variety.com › 2024 › globalIndia Streaming: VoD Is Transforming Country's Film and TV ...

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   Jul 24, 2024 · The upside is huge. Annual content investment in India is just $4 per head of population. That compares with $80 in Japan, $120 in Korea and $370 in the U.S.

5. vodlix.com › blog › ott-statistics2024 OTT Market Insights: Trends, Growth, and Future Predictions

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   Feb 20, 2024 · By 2027, OTT earnings are expected to exceed $476 billion, a testament to the growing consumer shift towards online streaming platforms. The U.S. is leading this charge with projected revenues reaching $126.5 billion in 2023 alone. Meanwhile, India's OTT market is set to grow from $3.67 billion in 2023 to $5.25 billion by 2027, underscoring the ...

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     Top 5 Best OTT Platforms In India - 2024 ⚡️ Netflix Vs Prime Vs Hotstar, Jio Cinema, Liv - New Plans

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     Tata Play Binge Plans Explained: Best OTT in 2024 for India

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     What will 2024 hold in store for OTTs? #TMS

     Jan 1, 2024

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7. dematdive.com › ott-platformsOTT platforms and India’s Economy: Potential in 2024 and beyond

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   Dec 3, 2023 · According to a recent PwC study, the revenue of Indian OTT platforms is set to double, reaching $3.5 billion by 2027. This surge is fueled by a staggering Compound Annual Growth Rate (CAGR) of 14.32% from 2023 to 2027, outpacing the global OTT segment growth rate of 8.4%. The PwC report identifies OTTs as a growth hotspot in India’s media and ...

8. www.statista.com › media › tv-videoOTT Video - India | Statista Market Forecast

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   OTT Video - India. Revenue in the OTT Video market is projected to reach US$4.06bn in 2024. Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.43%, resulting in a projected ...

9. People also ask

   How OTT platforms are transforming India in 2024?

   • As we navigate through 2024, OTT platforms in India continue to redefine the entertainment paradigm, offering a window to a world where content is king, and the viewer is the ultimate sovereign.

   Understanding The Rise of OTT in India: 2024 Edition - Think With Niche

   www.thinkwithniche.com/blogs/details/understanding-the-rise-of-ott-in-india

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   What is India's OTT market like in 2024?

   • In 2024, India's OTT market continues to be a battleground of content, innovation, and strategic bundling, offering a rich tapestry of choices to consumers. Leading the pack is Disney+ Hotstar, a name synonymous with diverse entertainment, capturing a significant 25.65% market share.

   The Fragmented, Yet Flourishing Landscape of India's OTT Market

   yourstory.com/2024/04/fragmented-flourishing-landscape-indias-ott-market

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   How OTT content will grow in India in 2023?

   • According to a report by KPMG, the share of regional content on OTT platforms in India is expected to increase from 30% in 2020 to 45% by 2023. The Indian Government recently announced new guidelines for OTT platforms, which require them to self-classify their content into five categories based on age-appropriateness.

   Understanding The Rise of OTT in India: 2024 Edition - Think With Niche

   www.thinkwithniche.com/blogs/details/understanding-the-rise-of-ott-in-india

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   How big is the over-the-top (OTT) market in India in 2023?

   • The market has witnessed a 25.1% increase from $1.4 billion in 2021, with a robust CAGR of 14.32% anticipated till 2027. In 2023, the Over-The-Top (OTT) market in India stands as a burgeoning powerhouse within the global entertainment landscape, marked by exponential growth and a shifting consumer paradigm.

   OTT Platforms and India's Economy: Potential in 2024 and beyond

   dematdive.com/ott-platforms/

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   What is the future of Ott in India?

   • The landscape is ripe with potential, driven by factors such as regional content prominence, increasing internet penetration, and the promise of enhanced 5G and broadband infrastructure. According to a recent PwC study, the revenue of Indian OTT platforms is set to double, reaching $3.5 billion by 2027.

   OTT Platforms and India's Economy: Potential in 2024 and beyond

   dematdive.com/ott-platforms/

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   What is the growth rate of OTT video market in India?

   • Revenue in the OTT Video market market in India is forecasted to reach US$4.06bn in 2024. The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 7.43%, leading to a projected market volume of US$5.81bn by 2029. The largest market withIndia is Video Streaming (SVoD), with a market volume of US$2.02bn in 2024.

   OTT Video - India | Statista Market Forecast

   www.statista.com/outlook/amo/media/tv-video/ott-video/india

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10. www.drishtiias.com › outlook-of-ott-in-2024Outlook of OTT in 2024 - दृष्टि आईएएस

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    Jan 9, 2024 · GS Paper - 2. Government Policies & Interventions. Issues Arising Out of Design & Implementation of Policies. IT & Computers. For Prelims: Outlook of OTT in 2024, Over-The-Top (OTT) Market, Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021. For Mains: Outlook of OTT in 2024.