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Feb 2, 2022 · Tapping into a new global market. The biggest change OTT platforms have brought to India is providing viewers with access to content from all over the world, says film exhibitor Akshaye Rathi.
Feb 12, 2024 · According to a report by FICCI and EY, the Indian OTT market is expected to reach $12.5 billion by 2030, growing at a CAGR of 28.6% from 2021 to 2030. As of January 2022, India had around 448 million OTT video viewers, making it the second-largest market for OTT platforms in the world, after China.
Jul 24, 2024 · Online video platforms’ Originals, of which more than 1,000 were produced between 2015-2023, have become “global ambassadors of India’s rich cultural tapestry, showcasing a diverse range of ...
The pandemic and the ensuing lockdown has changed our lives, perhaps forever. ... for India’s OTT video sector have grown at a blistering rate of 300% since 2019 to reach 680 million in 2021 ...
Jul 10, 2024 · Simultaneously, OTT platforms are also focusing on mobile-friendly interfaces and data-saving features to ensure accessibility for users with limited bandwidth. With this exponential growth ...
- Manish Kalra
Mar 24, 2022 · Surprisingly again, India adapted to the new concept. The global OTT (over-the-top) market revenue is expected to reach over $205,565 million in 2022 with India contributing to over $2,673 million ...
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Dec 15, 2020 · Speaking recently to The Wire, the Gully Boy maker said, “Nothing is going to replace the theatre. When TV came out they were like this is the end of cinema. Then, videos, LEDs and surround sound came out, they were like why go to the theatre now. But since the OTT platforms came to India the footfalls to cinemas have just increased.”
