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- The country's biggest microblogging service, Sina Weibo, now has 300,000,000 registered users, and is growing fast.
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What is Weibo & how does it work?
Jun 4, 2021 · In an ever-changing Chinese digital landscape, Weibo has kept its huge user base engaged with real-time news, consumer insights, gossip and trends and remained a keystone channel in successful ...
Dec 30, 2021 · With the hashtag “EDG Wins Championship” (#EDG夺冠#) getting over 3,7 billion views on Weibo, many netizens saw the success of the Chinese e-sports team as one of the highlights of the year.
Oct 27, 2024 · Despite the challenges and risks, becoming a wanghong remains an attractive career path for many. A mid-2023 Weibo survey on “Contemporary Employment Trends” showed that 61.6% of nearly 10,000 recent graduates were open to emerging professions like livestreaming, while 38.4% preferred more traditional career paths.
Aug 18, 2023 · As the premier social media platform in China, Weibo presents distinct chances to engage the desired audience and meet marketing objectives. Let’s delve into how businesses can adeptly navigate China’s digital terrain by adopting crucial marketing strategies.
- CHOOSE YOUR DIRECTION. Before moving into a strategic planning exercise for your organization’s Weibo account, clarify your business and communication objectives, as well as your target audience.
- EXPLORE YOUR POTENTIAL. A good Weibo strategy requires that a company review audiences and environments inside and outside of the company. A company should analyze four groups: the target audience, the organization’s direct or potential competitors, the company’s employees, and everyone else.
- DEFINE YOUR GOALS. Weibo communication and marketing objectives should be consistent with business and integrated communication objectives. Follow SMART goals: specific, measureable, attainable, relevant, and time-bound.
- DESIGN YOUR ‘PRESENCE’ BY PLANNING YOUR STRATEGY. After deciding your communication objectives and performance indicators, the next step is to plan a strategy and tactics.
This article serves as a guide to understanding Weibo's features, leveraging its potential, and crafting effective marketing strategies for companies seeking success in the ever-evolving landscape of Chinese social media.
Feb 22, 2024 · How successful is WeChat in China? The country’s most popular messaging app, WeChat, boasted over one billion monthly active users as of 2023. For many Chinese consumers, WeChat is part of...
