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Aug 3, 2021 · 5. Leverage one-to-one interactions. While many things have changed in the world of retail, one thing remains constant: customer experience can make or break your business. Data shows that 93% of customers are more likely to make repeat purchases with brands that offer excellent customer service.
- Run Google Ads. Google, one of the foremost search engines in the world, allows you to target potential customers in your local area specifically with pay-per-click ads.
- Set up detailed radius location targeting in Google Ads. Below is a simple explanation of Google Ads radius targeting. You might think you can set the target 2-5 miles around your store and then kick back…but not so fast!
- Run local Facebook Ads. Running local Facebook ads in conjunction with Google Ads will even further facilitate sustained growth for your small business.
- Show approximate distance from your store in your mobile social ads. As a local business, you have an advantage over national chains: They cannot, at scale, create hyper-local ads for each of their locations.
Mar 30, 2022 · Eric Mills, Owner and CEO of Pro Support Accessories. Local marketing pushes nearby shoppers to continue visiting your store. Convince customers to hand over their email address or follow your brand on social media while they’re in-store. You’ll have a direct line of communication to collect feedback and build loyalty.
- Elise Dopson
- Local marketing is the practice of marketing a business or product to a specific geographic area. It typically involves a combination of traditiona...
- Creating an online presence for your business through social media and local search engine optimization. Developing relationships with local civic...
- Local marketing is important because it helps businesses reach their target audiences effectively. Local marketing allows businesses to tailor thei...
Jan 10, 2024 · Local store marketing is a marketing strategy that focuses on promoting a business to its local community. It is a way for businesses to increase their brand awareness, attract new customers, and build relationships with their existing customers. Local store marketing is particularly important for small businesses because it allows them to ...
- Be easy to reach. Sometimes the simplest tips are the most useful. That’s why we’re going to suggest you list your store’s address and phone number where people can see it online.
- Attract foot traffic. But it’s not all about digital these days. The main marketing strategy for local retailers and brick-and-mortar businesses must engage in is old school “‘we are open visual tactics,” suggests Baron Christopher Hanson, lead consultant and owner of RedBaronUSA.com, a consulting and coaching firm based in South Carolina and South Florida.
- Entice customers back. Once you’ve enticed that foot traffic to step through your door, you also want to give them a reason to come back again. This is a great way to leverage digital and traditional marketing, according to Christina Rath, a partner at Bel Air Branding Agency, an L.A.-
- Set up Google My Business. To begin this process, visit google.com/business and verify ownership of your business. Ravi Davda is the CEO of Rockstar Marketing, a digital marketing agency based in the UK.
Jul 4, 2023 · Idea #6: Host In-Store Events and Collaborations. Hosting events is a fun and interactive way to attract new customers, engage existing ones, and create a buzz around your store. You can show off your own products or collaborate with other local businesses. You could even partner with local artists, musicians, and influencers.
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Oct 26, 2023 · Local store marketing is the strategies and techniques used to create awareness and attract customers to traditional brick-and-mortar stores. Because these stores are usually limited in terms of finances and human resources, local store marketing tends to focus on low-barrier-to-entry strategies, such as local SEO, as well as creative tactics to get maximum exposure for minimum investment.
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