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  1. To create your carousel ad from Ads Manager. Go to Ads Manager. Click + Create in the top-left corner. Choose an objective that supports the carousel format. Note: You can’t use the Engagement objective with the carousel format. Add your Campaign details, A/B test and Meta Advantage campaign budget information if needed, then click Next.

  2. Show more in a single Facebook ad. The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product ...

  3. In the Identity section, select the Facebook Page that you want to use for your carousel ad and attach your Instagram account, if applicable. In the Ad setup section, select Manual upload or Catalogue to dynamically create a carousel using your products. Then, select Carousel. If you chose Manual upload: Click + Add cards to upload media. You ...

  4. The Instagram Feed displays photos and videos from accounts that people follow and from advertisers. You can use the carousel format in the Instagram Feed to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about ...

    • Target each unique audience strategically. Everyone who has advertised on Facebook and Instagram knows how ridiculously amazing their targeting is. Whether you are targeting a soccer mom who lives on the Maine coast and enjoys reading fiction novels and eating seafood or a teenager in Texas with a passion for online furniture shopping, you can get in front of your audience.
    • Prioritize copy just as much as imagery. Instagram is all about the imagery, right? Well, yes, but when crafting an Instagram carousel ad, it is critical to put just as much thought into your copy.
    • Don’t feel the need to use all 10 image slots. Sometimes less is more, my friends. Think about how much content is already on Instagram. Do you really think that every person who swipes through your ad is going to have the attention span to view all 10 images?
    • Intrigue viewers with deals! Let’s face it: Instagrammers are going to need an incentive to leave Instagram! The social network is like a blackhole. Who hasn’t caught themselves going to bed an hour later because Instagram that has sucked you in?
  5. Feb 23, 2023 · A case study on the clothing company Lacoste found that using the carousel ad format on Instagram Stories generated a 61% lift in click-through rate (CTR) and a 32% lower cost per click (CPC) compared to other ad types. Pro tip: You’ll need a Facebook Business Page to create ads on both Facebook and Instagram. Here’s a quick tutorial on how ...

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  7. Feb 2, 2016 · From your Page. To create a carousel ad from your Page click the ‘Promote’ button on the top right corner of the page, and then select ‘Promote your website’: Next, you’ll see an Ads window open up, under the ‘Images’ section of this window click the ‘+’ button to add multiple cards to your carousel:

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