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Mar 21, 2022 · A good email signature can spread brand awareness, advertise special offers, drive traffic to your website, etc. This guide to email signatures will help you get significant results from that small space at the end of your email.
Jun 4, 2024 · By integrating clear CTAs, promoting high-value content, using social media icons, showcasing testimonials, utilising tracking links, and maintaining visual consistency, you can transform your email signatures into a key component of your marketing strategy.
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The least you should promote in your email signature is your company's website. But in order for this tactic to be efficient, you have to make sure your homepage acts like a landing page. In other words, it directs the visitor's attention to the activity you want them to take. For instance, HubSpot's homepagesuggests that you receive a free product...
When it comes to the usage of social media in email signatures, you have two options. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., or you can include links to your company's accounts. Both are good options. Check out how HubSpot's Principal Marketing Manager Pam Vaughanpromotes...
Your blog is one of the smartest things you can include in your email signature because it provides value to the community and gets updated on a regular basis. The fresh content on your blog is more engaging than a static homepage and will most likely retain the attention of the visitor for longer. If you do shine light on your blog, don't forget t...
Have you written a book? Has your manager or CEO written one? Don't be shy about it. Share a link to your work in your email signature. This can help you build authority and credibility among the people you communicate with. Here's our own Aja Frost promoting a book, made using HubSpot's Email Signature Generator:
Is there a company trade show coming up soon? Or maybe you are speaking at a conference? Change your email signature to reflect that. While your email signature might not necessarily help you generate more registrants, it will surely spread the word about the event and gain some awareness among your target audience. Here's an event promotion signat...
Have an offer that's doing a great job of converting traffic into leads? (You can tell by looking at their corresponding landing pages' visitor-to-submission rates in your marketing analytics). Identify your best performing offers, and then expose them to more traffic. Use your email signature to share a link to a popular ebook or a webinar. Or if ...
Speaking of data, don't underestimate the impact that facts and figures can have in a marketing context. People on the web are overwhelmed with information, which encourages them to look for specifics. If you publish an industry report based on proprietary research, as Mimi An does over at HubSpot Research, consider including a link to it in your e...
Salespeople love this one. If you're talking to potentialcustomers, what's better than sharing stories of successful ones? For instance, you can mention how your product or service increased the ROI of customer XYZ, or quote a customer in your email signature to boost your company's credibility.
If your company happens to have a free tool, such as an ROI calculator, educational game, or blog topic generator, give it some marketing love. Free online tools have the power to engage readers and get them further interested in your product or service. Check out Eric Peters ' signature promoting HubSpot's free email signature generator(meta, we k...
When you are having a tough sales month, consider using an email signature that promotes a free consultation with your team or even a demonstration of your product. In that way, you'll increase traffic to these middle-of-the-funnel marketing offersand show your sales organization that you're taking advantage of every possible opportunity to help th...
Using Your Email Signature to Drive Signups & Sales. Last Updated: April 7, 2015. A simple way to drive more awareness to your product every time you send someone an email. If you’re like me and send over 50+ emails every day then you’re missing out on valuable marketing space by not including a call to action in your signature.
Jul 14, 2022 · A clickable sales email signature can contain links to the company's website, blog, or social media handles, and a banner image for events or promotions. Many businesses use email signatures as an effective branding tool to drive traffic to digital platforms, where it can then generate leads.
By using social media icons in your clickable email signature, you can drive more traffic to the platforms you use and the content you share on them. Just remember to include the platforms where your audience hangs out, rather than being distracted by the shiniest ones.
Jun 11, 2021 · 1. Promote an Upcoming Event or Conference. Email signature marketing can help event marketers drive more registrations, increase live stream attendance, and improve post-event follow up.
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Over 850K professionals already use WiseStamp to grow their business. Now it's your turn. Create an outstanding email signature in less than 2 minutes. Start now for free!
brevo.com has been visited by 10K+ users in the past month
Stand out in the inbox with your email campaigns. Brevo makes email marketing effortless. Turn campaigns into conversions with our easy-to-use email marketing solution.
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