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      • The Giving Report 2022, released on Tuesday by a group called CanadaHelps, says one in four Canadians, or 26 per cent, expect to use or are already using charitable services this year to meet basic needs. One in four Canadians, or 25 per cent, expect to give less this year than they did in last year, the report says.
      www.cbc.ca/news/canada/toronto/canadian-charities-unprecedented-strain-giving-report-2022-1.6408393
    • Year-End Giving Matters – But Not When You Think!
    • Your Giving Season Should Start – Before It Actually Does!
    • It’S Not Always The Economy – Donor Communication Is Key!
    • Why Do People Give?
    • How Can You Reach More Donors? – Make It Easier to Give
    • Final Thoughts

    Most people would agree that the Christmas holiday season is one of giving and charity. It’s wise to assume that charitable giving during end-of-the-year campaigns would raise the most money for nonprofits. For many organizations, that’s true.

    There are several viewpoints on the best time to start a year-end campaign. Best practices suggest starting your campaign in September or October. While this may seem difficult, it is definitely not impossible. See why –

    It’s easy to assume the economy in 2022 was the reason for the drop in donations. That’s definitely true for a lot of it, but there are some significant decisions and changes nonprofits made or missed that had an impact too.

    Regardless of the economy, there are steps you can take to strengthen relationships with donors and raise more funds. Nonprofits need to stay updated on each generation and type of donor. Knowing what they like to donate to and how they’d like to be contacted will help your giving season strategies. Check out our article Why Do People Donate? to le...

    Your organization may assume that Millennials aren’t as interested or able to give as older generations. Many millennials have now reached their 40s, have started a family, bought a home, and are looking to the future. Millennials make up 25.9% of the US population, and discounting them is a dangerous assumption that will cost you. The trick to win...

    The year-end giving statistics and facts listed in this article are meant to help you effectively plan your giving season campaigns. As you write and carry out your appeals, remember to segment donors by demographics, their ability to give, and their interests in your organization. Remember, it’s not too late to reach out to lapsed donors. As we ne...

  1. Oct 25, 2022 · The economic forecast is that Canada’s GDP grows 3% in 2022 and stabilizes at 1% growth in 2023. Giving should track along these lines. For the 2022 Giving Season, we ask Canadians to consider giving more to smaller, local frontline charities rather than rich, national big-brand charities.

  2. or are already using charitable services in 2022, and one in four Canadians (25%) expect to give less in 2022 than they did in 2021. While we see hope that younger Canadians are engaged and will in time give, the need is urgent and all Canadians must step up. Last year we projected total giving in 2020 fell by 10%. An

  3. Feb 6, 2023 · The 2022 survey results show four key findings: 1. 89% of respondents find the charity reporting informed their giving. Across all information categories donors find Charity Intelligence's research 'very useful'. 'Very useful' responses were three times higher than 'useful'.

  4. Jul 19, 2023 · End-of-year giving is a huge driving force for nonprofits. But how big is it? Find out with these 12 essential year-end giving stats.

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  6. Apr 5, 2022 · Last year we projected total giving in 2020 fell by 10%. An additional decline of 2% may prove catastrophic for many charities. Our research also shows that four out of five Canadians expect inflation and/or the prolonged impacts of the pandemic will negatively impact their financial situation.

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