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Apr 5, 2022 · The Giving Report 2022, released on Tuesday by a group called CanadaHelps, says one in four Canadians, or 26 per cent, expect to use or are already using charitable services this year to meet...
Oct 25, 2022 · 10% increase in overall donations for March 2022 and 2021 year ends. This increase in donations is more than the 7%-8% increase in inflation. In response to covid, Canadians shifted their giving to food banks and shelters. 46% increase in donations to foodbanks. 15% increase in shelter donations.
- Year-End Giving Matters – But Not When You Think!
- Your Giving Season Should Start – Before It Actually Does!
- It’S Not Always The Economy – Donor Communication Is Key!
- Why Do People Give?
- How Can You Reach More Donors? – Make It Easier to Give
- Final Thoughts
Most people would agree that the Christmas holiday season is one of giving and charity. It’s wise to assume that charitable giving during end-of-the-year campaigns would raise the most money for nonprofits. For many organizations, that’s true.
There are several viewpoints on the best time to start a year-end campaign. Best practices suggest starting your campaign in September or October. While this may seem difficult, it is definitely not impossible. See why –
It’s easy to assume the economy in 2022 was the reason for the drop in donations. That’s definitely true for a lot of it, but there are some significant decisions and changes nonprofits made or missed that had an impact too.
Regardless of the economy, there are steps you can take to strengthen relationships with donors and raise more funds. Nonprofits need to stay updated on each generation and type of donor. Knowing what they like to donate to and how they’d like to be contacted will help your giving season strategies. Check out our article Why Do People Donate? to le...
Your organization may assume that Millennials aren’t as interested or able to give as older generations. Many millennials have now reached their 40s, have started a family, bought a home, and are looking to the future. Millennials make up 25.9% of the US population, and discounting them is a dangerous assumption that will cost you. The trick to win...
The year-end giving statistics and facts listed in this article are meant to help you effectively plan your giving season campaigns. As you write and carry out your appeals, remember to segment donors by demographics, their ability to give, and their interests in your organization. Remember, it’s not too late to reach out to lapsed donors. As we ne...
- 1/4th of Annual Nonprofit Revenue is Raised in December. According to the 2023 M+R Benchmarks Report, December giving accounts for roughly one fourth (26%) of annual nonprofit revenue.
- Nonprofits Raise 17-31% of Online Revenue in December. While their 2023 study did not include a breakdown on online revenue raised by month, the 2022 M+R Benchmarks Study found that nonprofits raise anywhere from 17% to 31% of their online revenue in December, depending on their cause.
- GivingTuesday is a Great Time to Kick Off Your Year-End Campaign. If you’re looking for a good time to kick off your year-end campaign, why not pick GivingTuesday?
- The Most Important Days for Giving Are December 30 and 31. Talk about last minute! December 30 and 31 are such important days that, for many nonprofits, they bring in more revenue than even GivingTuesday!
Apr 5, 2022 · Last year we projected total giving in 2020 fell by 10%. An additional decline of 2% may prove catastrophic for many charities. Our research also shows that four out of five Canadians expect inflation and/or the prolonged impacts of the pandemic will negatively impact their financial situation.
or are already using charitable services in 2022, and one in four Canadians (25%) expect to give less in 2022 than they did in 2021. While we see hope that younger Canadians are engaged and will in time give, the need is urgent and all Canadians must step up. Last year we projected total giving in 2020 fell by 10%. An
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Feb 6, 2023 · The 2022 survey results show four key findings: 1. 89% of respondents find the charity reporting informed their giving. Across all information categories donors find Charity Intelligence's research 'very useful'. 'Very useful' responses were three times higher than 'useful'.
