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  1. Dec 18, 2023 · Author: Bookclb. 18/12/2023. 4 min. read. Over the past few years, an unexpected trend has emerged on the social media platform TikTok – a passion for books. Through the BookTok community, TikTok is driving engagement with books, especially among younger audiences. This phenomenon reveals how social media can shape interests and reading habits.

  2. 3 days ago · Companies like Barnes and Noble have also hopped on the trend of using BookTok to help promote sales of its books. The company even has a recommended list of books from BookTok related to a ...

  3. Sep 21, 2023 · BookTok is a community on the social media app TikTok. Creators make short videos recommending, reviewing, or just generally chatting about books. This community has become one of the biggest on ...

  4. Jan 18, 2024 · BookTok is not a monolith that only reads Colleen Hoover books and smutty fantasy novels, though users do partake in quite a bit of that — enough for the industry to take note.

    • Kelsey Weekman
  5. Oct 4, 2024 · Now, one group known as BookTok is influencing a new generation of readers. BookTok, a popular hashtag, is a host to book reviews for popular titles and upcoming releases and includes over 37.3 million videos. Bookstores have dedicated “As Seen on BookTok” sections, displaying books made popular by the platform.

  6. Jan 18, 2024 · The main demographic of BookTok does skew towards young women, and the impact on publishers and booksellers is an interesting trend, writes Natalie Wall, an English PhD student at the University ...

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  8. He said: "#BookTok has quite literally changed my life. "It's coming up for two years since my first book came out and I've just released the sixth book in that series." Prior to becoming a self ...

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