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Move over, Generation Z: Generation Alpha is officially the most accurate label to describe the youth of today. The Pew Research Center periodically updates the age ranges it uses to define...
- Facts About Millennials
Bloomberg predicted that globally, Gen Zers would surpass...
- Generation Alpha
Generation Alpha started in 2010—the year the first iPad was...
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- How Do You Define A Generation?
- What Exactly Is A Generational Identity?
- Why Research Generations then?
- So, Who Decides When A Generation Starts and Ends?
- What Factors Do You Consider When Studying Generations?
- Why There Is A Growing Interest in Gen Z ?
- What Makes Gen Z Unique?
Different people define generations differently, some by birth year (Baby Boomers were born between 1945 and 1964…), some by cultural affiliation (the hippies’ generation), and others by major events (Gen Z is the COVID generation). And while all these aspects can be part of what a generation is, the best definition we found in years of generationa...
In generational research, we work on the premise that people who grew up at the same place at the same time have shared experiences that made them similar in values, beliefs, and behaviors: these are the core elements of generational identity. These experiences happen during the formative years, when people are young and impressionable and thus mos...
We study generations because it helps us identify common themes across cohorts of people who were born at the same place and at the same time. In turn, this allows us to imagine future scenarios and prepare for them. For example, knowing what the core values of Gen Z are, we can imagine how these values could affect their expectations from brands a...
Defining the exact years that form the boundaries of a generation is not an exact science, yet it is complex because it entails multiple factors. To fully define and understand a generation, one has to take into account the full cultural, political, economic, and social context that made a lasting impact on that group during their formative years a...
The list is long but we typically look into the following: Culture – What are thenorms and behaviors that were accepted and celebrated by a society during the formative years of a cohort? What are the cultural outputs of an era? Who were the greatest music artists, the best actors / actresses, the best movies, the fashion icons.? All these aspects ...
With 78 million Gen Zers in the U.S. and 2.5 billion globally, the next generation is emerging as a social, cultural, economic, and political power that no one can afford to ignore. Gen Zers are deeply engaged in the world around them; setting new trends, creating movements, and driving the conversations on topics that varies from workplace to poli...
It is important to note that to fully understand Gen Z we have to study ALLgenerations, because only by comparing and contrasting data across generations we can truly identify where Gen Z is different. So based on our research here are the top three attributes that make Gen Z unique and have a huge effect on what they expect from brands, employers,...
If the ultimate cusp were the last two years and first two years of each generation strictly (not talking about true cusp), it would be Silent/Boomer: 1944-1947, Boomer/X: 1962-1965 (with a 1963 end date) or 1963-1966 (with a 1964 end date), 1980-1983 (with a 1981 end date) or 1981-1984 (with a 1982 end date, although, I typically would ...
Oct 8, 2024 · Finding balance: Millennials, Gen Z are 'spiraling,' partying hard and blowing their savings. Why? And that's how shared generational experiences work.
- Silent Generation. The Silent Generation was born from 1928 to 1945, according to the Pew Research Center. Its name, first coined in a 1951 Time magazine essay, refers to the widespread parenting of this generation as kids to be “seen and not heard.”
- Baby Boomers. Next up is the baby boom generation, born from 1946 to 1964, whose name can be attributed to the spike in births — or “baby boom” — in the U.S. and Europe following World War II.
- Gen X. Gen X, or those born from 1965 to 1980, grew up with punk rock, hip-hop and grunge. Some key historical moments that shaped Gen X include the end of the Cold War and the rise of laissez-faire economics under Ronald Reagan's presidency.
- Millennials. Gen Y, better known as millennials, were born from 1981 to 1996. The generation’s name originates from the fact that the oldest members were reaching adulthood around the turn of the millennium.
Generation Z (often shortened to Gen Z), also known as Zoomers, [1] [2] [3] is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years, with the generation most frequently being defined as people born ...
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May 14, 2020 · About six-in-ten Gen Zers (59%) say forms or online profiles should include additional gender options, compared with half of Millennials, about four-in-ten Gen Xers and Boomers (40% and 37%, respectively) and roughly a third of those in the Silent Generation (32%).
