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  1. Sep 11, 2023 · USA TODAY. 0:02. 1:26. Kellogg Company is splitting in to two independently traded companies, spinning off their global snacking business into Kellanova and North American cereal brand into WK ...

  2. Mar 15, 2023 · The "Kellogg's" branding will remain on all product packages of both companies globally, despite these new names. In order to reach a decision on the new names, Kellogg says it turned to its ...

    • 8 min
    • Brooke DiPalma
  3. Jun 21, 2022 · It will be worth about $340 million in net sales based on 2021 numbers. The “North America Cereal Co.” and “Plant Co.” will remain headquartered in Battle Creek, Michigan, while the ...

  4. Mar 17, 2023 · Household cereal and snack brand Kellogg’s announced on March 15, 2023, that it will be splitting into two public companies. It also revealed the new names of both entities. If you’re a ...

    • Jennifer Farrington
  5. Oct 2, 2023 · Kellogg officially split into two distinct, publicly traded companies, and shares of both tumbled on Monday in their first trading session since the separation. Kellanova (K), which kept the old ...

    • Bill Mccoll
  6. Oct 2, 2023 · Today, Kellogg’s cereal business began trading on the New York Stock Exchange as WK Kellogg Co. The company’s broad snacks division is now trading under the name Kellanova. The split was first ...

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  8. Why the Split? Over the past several years, Kellogg’s ® has been on a journey to transform its portfolio, enhancing performance and increasing value for all its stakeholders. The announcement to spin off the North American cereal business was the next step in that transformation. The spin-off will better position both businesses to unlock ...