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Feb 1, 2015 · Personal behavior theories. The first group of adopted theories and models in social media research aims to explain the behavior of human beings at the personal/individual level. Table 1 shows that a total of 15 theories included in this group. Some of the most essential theories/models are selected and discussed here.
- Social Media Research
The arrival of social media has changed private lives,...
- Interorganizational and Organizational Determinants of Planning Effectiveness for Internet-based Interorganizational Systems
The resulting structural model, along with the path...
- The Influence of Extro/Introversion on The Intention to Pay for Social Networking Sites
Online social networking sites (SNSs) and virtual...
- Cultural Influence on Consumers
Cultural groups and social phenomenon such as usage of...
- Exploring and Mitigating Social Loafing in Online Communities
A number of studies have investigated the social loafing...
- ERP Systems Adoption
Senior management support is important for the success of...
- Social Media Research
Combining theory and practice, Strategic Social Media Management teaches readers how to take a strategic approach to social media from organisational and business perspectives, and how to measure results. Richly supported by robust and engaging pedagogy and case studies, it integrates public relations, marketing and advertising perspectives ...
Mar 26, 2020 · Social media is a powerful medium for examining strategic leaders' novel interactions and influence within and outside the firm. But, while studies on social media are popping up like kettle corn across disciplines, no conceptual framework for organizing, guiding, and inspiring research on social media engagement among strategic leaders has yet appeared.
- Ciaran Heavey, Zeki Simsek, Christina Kyprianou, Marten Risius
- 2020
May 4, 2021 · Some authors (Mouzelis, 1995; Nadel, 1962) have sought to delineate (social science) theories from meta-theories. In their view, a theory in social science is a statement about the social world that can be empirically tested, whereas a meta-theory is a conceptual tool or paradigm facilitating the elaboration of theories.
- Jean-Etienne Joullié, Anthony M. Gould
- 2021
Feb 1, 2018 · The concepts of these four theories of social media are compared with empirical findings in IS literature. While some of these concepts match the empirical findings, some other concepts have not yet been investigated in the use of social media, suggesting future research directions. 1. Introduction.
- Jiayin Qi, Jiayin Qi, Emmanuel Monod, Binxing Fang, Binxing Fang, Shichang Deng
- 2018
Aug 11, 2021 · The spread of social media platforms enhanced academic and professional debate on social media engagement that attempted to better understand its theoretical foundations and measurements. This paper aims to systematically contribute to this academic debate by analysing, discussing, and synthesising social media engagement literature in the perspective of social media metrics. Adopting a ...
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Nov 8, 2022 · This strategy-value perspective of social media can help us categorize the extant literature on social media marketing into five research streams, namely: (a) social media as a promotion and selling outlet; (b) social media as a communication and branding channel; (c) social media as a monitoring and intelligence source; (d) social media as a customer relationship management (CRM) and value ...
