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This is an ideal textbook for students learning social media strategy, marketing and management at undergraduate level. It is also essential reading for business owners, marketing, public relations, advertising and communications professionals looking to hone their social media skills. The first edition of this textbook won a Book Excellence ...
Feb 1, 2015 · Personal behavior theories. The first group of adopted theories and models in social media research aims to explain the behavior of human beings at the personal/individual level. Table 1 shows that a total of 15 theories included in this group. Some of the most essential theories/models are selected and discussed here.
- Eric W.T. Ngai, Spencer S.C. Tao, Karen K.L. Moon
- 2015
Mar 26, 2020 · Social media is a powerful medium for examining strategic leaders' novel interactions and influence within and outside the firm. But, while studies on social media are popping up like kettle corn across disciplines, no conceptual framework for organizing, guiding, and inspiring research on social media engagement among strategic leaders has yet appeared.
- Ciaran Heavey, Zeki Simsek, Christina Kyprianou, Marten Risius
- 2020
May 4, 2021 · Some authors (Mouzelis, 1995; Nadel, 1962) have sought to delineate (social science) theories from meta-theories. In their view, a theory in social science is a statement about the social world that can be empirically tested, whereas a meta-theory is a conceptual tool or paradigm facilitating the elaboration of theories.
- Jean-Etienne Joullié, Anthony M. Gould
- 2021
Dec 30, 2023 · The SLR reveals that one of the most important SMM activities concerns how to craft social media content. Social media content is understood in a myriad of ways, thus providing a rather fragmented picture of the core elements a company should focus on when designing its social media posts.
Nov 8, 2022 · This strategy-value perspective of social media can help us categorize the extant literature on social media marketing into five research streams, namely: (a) social media as a promotion and selling outlet; (b) social media as a communication and branding channel; (c) social media as a monitoring and intelligence source; (d) social media as a customer relationship management (CRM) and value ...
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Sep 14, 2017 · Abstract. There is a large and growing imbalance between the differentiation and integration of the management theory literature. As a result, the scholarly field needs better tools of conceptual integration to make sense of its varied questions, topics, disciplines, and communities. Here, I propose a language and logic for addressing this ...
