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Feb 1, 2015 · Personal behavior theories. The first group of adopted theories and models in social media research aims to explain the behavior of human beings at the personal/individual level. Table 1 shows that a total of 15 theories included in this group. Some of the most essential theories/models are selected and discussed here.
- Social Media Research
The arrival of social media has changed private lives,...
- Interorganizational and Organizational Determinants of Planning Effectiveness for Internet-based Interorganizational Systems
The resulting structural model, along with the path...
- The Influence of Extro/Introversion on The Intention to Pay for Social Networking Sites
According to the estimates of eMarketer in 2009, 79.7...
- Cultural Influence on Consumers
Cultural groups and social phenomenon such as usage of...
- Exploring and Mitigating Social Loafing in Online Communities
The first theory adapted in this study is social capital...
- ERP Systems Adoption
One of the widely discussed issues is the need for an...
- Investigation of Online Community Voluntary Behavior Using Cognitive Map
Management should focus on the input case and invest their...
- Intentions to Use Social Media in Organizing and Taking Vacation Trips
1. Introduction. In the last few years, we have seen a huge...
- Social Media Research
May 4, 2021 · Some authors (Mouzelis, 1995; Nadel, 1962) have sought to delineate (social science) theories from meta-theories. In their view, a theory in social science is a statement about the social world that can be empirically tested, whereas a meta-theory is a conceptual tool or paradigm facilitating the elaboration of theories.
- Jean-Etienne Joullié, Anthony M. Gould
- 2021
This is an ideal textbook for students learning social media strategy, marketing and management at undergraduate level. It is also essential reading for business owners, marketing, public relations, advertising and communications professionals looking to hone their social media skills. The first edition of this textbook won a Book Excellence ...
Jan 1, 2012 · [19] argues that social media is a word-of-mouth platform for content information, stating that multiple theories could support and explain how social media operates, one of the theories is Social ...
Mar 26, 2020 · Toward this end, we first clarify the construct and develop a typological conceptualization of strategic leaders' social media engagement behaviors. Next, we introduce a theoretical framework and corresponding propositions for explaining the variations, mechanisms, and consequences of social media engagements.
- Ciaran Heavey, Zeki Simsek, Christina Kyprianou, Marten Risius
- 2020
Dec 30, 2023 · Furthermore, social media management has emerged as an additional significant challenge for companies dealing with SMM strategies (Malthouse et al., 2013). For instance, one major problem seems to be maintaining updated social media profiles (Phelan et al., 2013) and keeping up with the fast-evolving nature of such platforms (He et al., 2017).
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Nov 30, 2019 · Management theories have been the subject matter view for over the decades as there are schools of thoughts that affirms certain ways of managerial practices whereas other contradicts them.
