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- Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms.
The persuasive use of metaphors is one of the crucial topics in communication and rhetoric, as metaphors characterize every persuasive context. Metaphors are regarded as instruments for increasing the persuasiveness of a communication (Sopory and Dillard 2002; Boeynaems et al. 2017; Burgers et al. 2016; Ervas et al.
- From Metaphorical Utterances to Metaphorical Moves
- Goals of Metaphorical Explanations
- Example 3
- Example 4
- Example 5
- Example 6
- Example 7
- Example 8
The starting point for our analysis is the concept of metaphorical utterance. Black (Black 1955, 255-257) introduced the idea of metaphorical utterance to underscore the dimension of the use of a metaphorical expression, the relationship between the focus and the frame in an utterance, and the role of the circumstances and more importantly the spea...
The different types of metaphorical moves can be used to describe the most important and general goals that the interlocutors can pursue using their metaphors. In this framework, the distinction between the cognitive function of explanation and the dialogical persuasive goal pursued is not made at the utterance level but looking at the structural o...
Patient::
1. […] then I noticed that if I eat gnocchi, it [the glycaemia] emptiesitself quickly. I love gnocchi so much.
Nurse::
1. How does it empty itself quickly?
Patient::
1. Eh it goes down, goes down.
Dietician::
1. When you go on vacation, you carry the diabetes with you, you don’t lock it up in Milan when you leave. The diabetes stayswith you.
Doctor::
1. Let’s say, the three leversof diabetes care are physical exercise, diet, and medications. I am already switching up the medications lever, so it would be better to agree on a strategy to improve the other two levers. Just one, or both, partly one and partly the other one, it is up to you to come up with suggestions or ideas. For instance: what is your plan?
Dietician::
1. You must try to reach, to get close to the ideal weight. Not gain weight. That’s because diabetes and weight generally go hand in hand, like an engaged couple. So, if you gain weight, also diabetes tends to increase a bit.
Wife::
1. I told him, you have reached almost the maximum levels, now careful, asI blamedthe melon, the apricot.
Patient::
1. The fuit, the sugar.
Wife::
1. The fruit, yes, the peach, nothing fried as they are not liked at our place.
Nurse::
1. Eh, yes. Because it has a value in itself – a 110 before lunch, ok it is good,I am saying that it is a very good start. However, what happened two hours after eating? Was it however – have you find a target glycaemia?
Patient::
1. Yes, here it was 109 and 120.
Nurse::
1. Yes, but it would be interesting, on the day in which you do it.
- Maria Grazia Rossi, Fabrizio Macagno
- 2021
Metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. [...] We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action.
A metaphor is a figure of speech that makes a comparison between two non-similar things. As a literary device, metaphor creates implicit comparisons without the express use of “like” or “as.” Metaphor is a means of asserting that two things are identical in comparison rather than just similar.
Jan 12, 2021 · Metaphors are regarded as having different possible uses, especially pursuing persuasion. However, an analysis of the specific conversational purposes that they can be aimed at achieving in a...
Nov 5, 2022 · A metaphor is a rhetorical device that enables us to connect two disparate words, concepts or things together such that some sort of transference of qualities or activity takes place from one to the other.
People also ask
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Are metaphors pragmatic?
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
