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- A metaphor is a rhetorical device that enables us to connect two disparate words, concepts or things together such that some sort of transference of qualities or activity takes place from one to the other.
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Sep 28, 2020 · We begin with an overview of rhetorical approaches to metaphor as a tool for persuasion and of cognitive approaches to metaphor as a tool for thinking, including both theoretical and empirical studies.
The concept of metaphor was established by Aristotle in his Rhetoric and Poetics as a feature of language which is used by all people, involves a cognitive process, and has a special role to play in effective speech and poetry.
Jan 12, 2021 · Metaphors are regarded as having different possible uses, especially pursuing persuasion. However, an analysis of the specific conversational purposes that they can be aimed at achieving in a...
Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the messenger seem...
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Jan 12, 2021 · In this chapter, we will address this issue focusing on the classical distinction between the explanatory and persuasive uses of metaphors, which is, however, complex to draw at an analytical level and often blurred and controversial also from a theoretical point of view.
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The contemporary theory that metaphor is primarily conceptual, conventional, and part of the ordinary system of thought and language can be traced to Michael Reddy’s (this volume) now classic paper, The Conduit Metaphor, which first appeared in the first edition of this collection.
