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  1. Nov 28, 2022 · With Adidas no longer in control of Reebok, Krinsky outlined the brand’s plans to gain ground in the ultracompetitive athletic marketplace, repeatedly using the word resurrection. The difference...

    • Peter Verry
  2. Feb 28, 2022 · Details of the sale of the Reebok business. An additional payment of up to € 500 million will be due in case the Reebok business meet certain performance criteria during the period from March 1, 2022 to December 31, 2031. At the time of the sale, the fair value of the consideration was determined to be € 247 million.

  3. Aug 12, 2021 · adidas announced today that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.

  4. Aug 13, 2021 · As Adidas officially sells off Reebok, we take a look back at the brand’s journey from its founding in 1958 to now. Published Aug. 13, 2021. Cara Salpini Senior Editor. “ Reebok at Vaughan ...

    • Cara Salpini
  5. Aug 12, 2021 · BERLIN, Aug 12 (Reuters) - Adidas (ADSGn.DE) is selling Reebok to Authentic Brands Group (ABG) for up to 2.1 billion euros ($2.5 billion) as the German sporting goods company concentrates on its...

  6. Mar 1, 2022 · adidas announced today that as of February 28, 2022, it has formally completed the divestiture of Reebok to Authentic Brands Group (ABG). In several markets, adidas will continue to operate the business on behalf of ABG during a transition period, following which the Reebok business will fully transfer to ABG’s operating partners via a series ...

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  8. Aug 13, 2021 · Adidas has agreed to sell Reebok for roughly $2.5 billion, a sum less than what it originally paid. Reebok will be bought by Authentic Brands Group, a conglomerate that also owns Brooks...

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