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1. • • adidas announced today that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.
     www.adidas-group.com/en/media/press-releases/adidas-to-sell-reebok-to-authentic-brands-group

     adidas to sell Reebok to Authentic Brands Group - adidas Group

2. footwearnews.com › shoes › outdoor-footwearInside Reebok’s Comeback Plans After Adidas’ Sale to ...

   footwearnews.com › shoes › outdoor-footwear

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   Nov 28, 2022 · ABG's Nick Woodhouse and new Reebok CEO Todd Krinsky outline their plan to resurrect the brand now that it's separate from Adidas.

   • Author: Peter Verry

3. www.adidas-group.com › en › mediaadidas to sell Reebok to Authentic Brands Group - adidas Group

   www.adidas-group.com › en › media

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   Aug 12, 2021 · adidas announced today that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.

4. www.complex.com › sneakers › aThe New Reebok: After Adidas, What Happens Now? - Complex

   www.complex.com › sneakers › a

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   Mar 2, 2022 · Reebok was stuck in the final pages of its most recent chapter for nearly a decade—sneaker industry chatter had circulated since as long ago as 2014 about Adidas selling off the subsidiary. An...

5. report.adidas-group.com › 2022 › enSale of the Reebok Business - adidas Annual Report 2022

   report.adidas-group.com › 2022 › en

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   Feb 28, 2022 · The divestiture of the Reebok business was completed on February 28, 2022, with effect from March 1, 2022. The total purchase price amounted to € 1,686 million consisting of € 1,165 million immediate payment, earn-out components in an amount of € 247 million, and deferred consideration in an amount of € 274 million.

6. www.adidas-group.com › en › mediaadidas completes divestiture of Reebok and launches new share ...

   www.adidas-group.com › en › media

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   Mar 1, 2022 · adidas announced today that as of February 28, 2022, it has formally completed the divestiture of Reebok to Authentic Brands Group (ABG). In several markets, adidas will continue to operate the business on behalf of ABG during a transition period, following which the Reebok business will fully transfer to ABG’s operating partners via a series ...

7. www.yahoo.com › lifestyle › reebok-sold-authenticReebok to be Sold to Authentic Brands Group - Yahoo

   www.yahoo.com › lifestyle › reebok-sold-authentic

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   Aug 12, 2021 · The cash transaction, expected to close in the first quarter, resets the active game on several fronts, freeing Adidas to focus on its much bigger flagship business while giving licensing ...

8. People also ask

   Will Adidas sell Reebok to Authentic Brands Group (ABG)?

   • adidas announced today that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.

   adidas to sell Reebok to Authentic Brands Group - adidas Group

   www.adidas-group.com/en/media/press-releases/adidas-to-sell-reebok-to-authentic-brands-group

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   Did Adidas buy Reebok?

   • Reebok was absorbed by Authentic Brands Group, an American holding company whose wide portfolio of over 50 brands also includes Aéropostale, Nautica, and Volcom. Adidas announced in August 2021 that it would sell Reebok to ABG for $2.5 billion; the acquisition was finalized Tuesday.

   The New Reebok: After Adidas, What Happens Now? - Complex

   www.complex.com/sneakers/a/brendan-dunne/reebok-sold-to-abg-adidas-future-of-brand-shaq

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   How much did Reebok buy out in 2022?

   • The divestiture of the Reebok business was completed on February 28, 2022, with effect from March 1, 2022. The total purchase price amounted to € 1,686 million consisting of € 1,165 million immediate payment, earn-out components in an amount of € 247 million, and deferred consideration in an amount of € 274 million.

   Sale of the Reebok Business - adidas Annual Report 2022

   report.adidas-group.com/2022/en/consolidated-financial-statements/notes/general-information/sale-of-the-reebok-business.html

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   Where does Reebok get its business?

   • Reebok operates in 80 countries and gets about 70 percent of its business from outside the U.S and Canada. ABG said it “plans to employ its core playbook, connecting strong brands with best-in-class licensees and a network of partners that seek to optimize value in the marketplace.

   Reebok to be Sold to Authentic Brands Group

   www.yahoo.com/lifestyle/reebok-sold-authentic-brands-group-154034531.html

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   Is Reebok a new brand?

   • This week, Reebok is born anew. The sneaker brand has evolved a number of times in its century-plus history, beginning as a British manufacturer of running spikes in 1900, morphing into an American sportswear powerhouse in the 1980s, when its white leather footwear dominated the market, and then being bought out by Adidas in 2005 for $3.8 billion.

   The New Reebok: After Adidas, What Happens Now? - Complex

   www.complex.com/sneakers/a/brendan-dunne/reebok-sold-to-abg-adidas-future-of-brand-shaq

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   Will Reebok Be a long-term success?

   • “Reebok has been a valued part of adidas, and we are grateful for the contributions the brand and the team behind it have made to our company. With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success.

   adidas to sell Reebok to Authentic Brands Group - adidas Group

   www.adidas-group.com/en/media/press-releases/adidas-to-sell-reebok-to-authentic-brands-group

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9. corporate.authentic.com › abg-finalizes-reebokAuthentic Brands Group Finalizes the Acquisition of Reebok

   corporate.authentic.com › abg-finalizes-reebok

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   Mar 1, 2022 · Authentic Brands Group (ABG) today announced that it has completed the acquisition of Reebok from adidas. As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok.